7Artisan is Teasing a New Lightweight Lens Coming January 27th

By Louis Ferreira | Published: January 22, 2026


7Artisan is teasing a new lightweight lens that is about 90g, which they plan to announce on January 27th. It looks a lot like the 7Artisans AF 40mm f/2.5. It measures H45mm × L 62mm, and we first covered it at the NAB Show. The silhouette looks the same, but the lens had a hood on it at NAB.

7Artisan lenses are found at B&H Photo and Amazon

Posted in 3rd Party Lens| Tagged , , , | 25 Comments

Sony CP+ 2026 Website Launched

By Louis Ferreira | Published: January 21, 2026

Sony launched its CP+ 2026 website, and, interestingly, the Sony a7SIII isn’t mentioned anywhere. It is increasingly likely that the Sony a7S line of cameras will be folded into the FX line. You can see for yourself here and below.

Dates
On-site event: Thursday, February 26th, 2026 – Sunday, March 1st, 2026
Opening hours: 10:00-18:00 (until 17:00 on the last day)

*Only on Thursday, February 26th, admission will be limited to press, VIP guests, and quick pass holders until 12:00.

Online event: Thursday, February 26, 2026 – Sunday, March 1, 2026
First day 10:00 – Last day 23:59

*Online event archive period: March 2nd (Mon) – March 31st (Tue)

venueOn-site event: Pacifico Yokohama
Online event: Official website

Sony will also have one of the largest if not the largest booth again.

Posted in Press releases| 12 Comments

Viltrox 2x Teleconverter Firmware 1.03 Adds Sony 100mm f/2.8 GM Support

By Louis Ferreira | Published: January 20, 2026


Viltrox 2x Teleconverter: B&H Photo / Amazon
Sony FE 100mm f/2.8 Macro GM: B&H Photo / Amazon / Adorama

The Viltrox 2x Teleconverter now supports the Sony 100mm f/2.8 GM via firmware update 1.03, which can be downloaded here.

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Posted in 3rd Party Lens, Accessories| Tagged , , , , , | 16 Comments

Godox V1Mid 55W Flash Coming Soon

By Louis Ferreira | Published: January 19, 2026

Godox V1Pro: B&H Photo / Amazon / Adorama

Godox is going to release a new flash called the Godox V1Mid that is a little less powerful than the Godox V1 Pro. Above is the only information about this upcoming flash, so I had AI translate all the text and create a press release out of it, and I included a translated spec sheet below.

AI PRESS RELEASE Read More »

Posted in Accessories| Tagged , | 9 Comments

Sony Savings Sunday

By Louis Ferreira | Published: January 18, 2026


Sony a7RV (Save $700):
B&H Photo / Amazon / Moment / Adorama
Sony a7IV (Save $300):
B&H Photo / Amazon / Adorama

Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $200:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $150:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $200:
B&H Photo / Amazon / Adorama

Flashes
Godox V1 (Save $50):
B&H Photo / Amazon / Adorama
Godox AD600Pro Witstro (Save $451):
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 9 Comments

Brightin Star MF 50mm f/1.05 Now Available

By Louis Ferreira | Published: January 16, 2026


Brightin Star MF 50mm f/1.05: Amazon

The Brightin Star MF 50mm f/1.05 full frame can now be found on Amazon for Sony E-mount.

  • F1.05 Large Aperture: The Bright Star MF 50mm F1.05 lens allows it to capture rich detail even in low-light conditions, with natural background blur.
  • 50mm Standard Focal Length：50mm is the focal length closest to the human eye’s perspective, while also possessing sufficient depth of field, something that telephoto lenses cannot provide.
  • Sharp and Clear Image：It features an 8-group, 10-element optical design, including 2 high-refractive-index elements and 2 low-dispersion elements. Even at its widest aperture, center image quality remains sharp.
  • Coating Technology: This lens employs multi-layer coating technology, achieving a light transmittance of up to 99.8%, effectively reducing flare and ghosting, resulting in clearer, higher-contrast photos.
  • Unique Aperture Ring Design:The Brightin Star 50mm F1.05 full frame lens has a unique aperture ring design，The hand feel has been improved, making it more convenient and effortless to use.
  • 【Customer Support】We stand behind Brightin Star 50mm F1.05 Lens— 24-month warranty and friendly 24-hour responsive after-sales service.

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https://www.youtube.com/watch?v=f-yXDKOJlvQ

Posted in 3rd Party Lens| Tagged , , | 26 Comments