Fujifilm Acquires Sony’s Camera Division, Sony to Focus on Camera Sensor Technology


It seems Sony has decided that it can make more money by focusing on image sensor development going forward so they have decided to sell their camera division to Fujifilm. It is unclear at this time if Fujifilm will continue Sony’s APS-C line of cameras, which was in doubt under Sony too, but the move should make the camera market more competitive.

For years Sony has made its best Full Frame image sensors exclusively available to Alpha cameras and now they can sell those sensors to the entire industry. Sony can also dedicate more resources to the development of image sensors for autonomous robots and cars now that it has sold its camera division to Fujifilm.

For Immediate Release

Fujifilm Acquires Sony’s Camera Division, Sony to Focus on Camera Sensor Technology
Tokyo, Japan – Fujifilm Holdings Corporation and Sony Corporation have announced a groundbreaking agreement in which Fujifilm will acquire Sony’s camera division. This strategic acquisition marks a significant milestone for Fujifilm, granting it entry into the full frame camera market, a segment in which it has not previously competed. Concurrently, Sony will intensify its focus on advancing its leading-edge camera sensor technology within its semiconductor division.

A New Era for Fujifilm and Sony
Under the terms of the deal, Fujifilm will take over the entirety of Sony’s camera division, including the esteemed Alpha series of mirrorless cameras. This move is poised to significantly enhance Fujifilm’s product lineup, adding full frame cameras to its existing range of APS-C and medium format cameras. The acquisition, expected to be finalized by the end of the fiscal year, is subject to regulatory approvals and customary closing conditions.

Strategic Focus on Core Strengths
This acquisition allows Fujifilm to offer a comprehensive range of imaging products, from APS-C and medium format to now full frame cameras, catering to a broader audience of photography enthusiasts and professionals. Fujifilm’s expansion into the full frame market underscores its commitment to innovation and excellence in photography.

Sony’s decision to sell its camera division aligns with its strategic refocusing on its semiconductor division, particularly the development and manufacturing of advanced camera sensors. Sony’s sensors are renowned for their quality and are a critical component in a wide array of imaging products, including smartphones, professional cameras, and automotive systems. By concentrating on its core strengths in sensor technology, Sony aims to solidify its position as a leader in the semiconductor industry.

Financial Implications and Future Outlook
The financial terms of the agreement have not been disclosed. However, this strategic realignment is expected to benefit both companies by allowing them to focus on their respective areas of expertise, driving innovation and growth in their chosen markets.

Fujifilm’s acquisition of Sony’s camera division is a bold step into a new market segment, promising exciting developments for photography enthusiasts and professionals. Meanwhile, Sony’s enhanced focus on sensor technology in its semiconductor division is expected to lead to significant advancements in camera sensor technology, further cementing its leadership in this critical area.

Commitment to Customers and Partners
Both Fujifilm and Sony are dedicated to ensuring a seamless transition for customers, partners, and employees. The companies are committed to maintaining the highest standards of quality and service during this period of change.

About Fujifilm
Fujifilm Holdings Corporation, headquartered in Tokyo, Japan, is a leading global company known for its significant contributions to the fields of imaging, medical, and materials science technologies. With a history of innovation and quality, Fujifilm continues to create value and contribute to the advancement of society.

About Sony Corporation
Sony Corporation is a global leader in electronics and entertainment, with a portfolio that includes audio, video, game, communications, and information technology products for both consumer and professional markets. Sony’s semiconductor division is at the forefront of sensor technology, driving innovation across a wide range of industries.

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Sony Pulled The Big Sony A1 Firmware 2.00 Update


Sony A1 firmware 2.00 which was announced the other day was pulled due to:

It was confirmed that some products updated to Ver.2.00 may not be able to connect to the network.
Due to this issue, we have suspended the update. (March 29, 2024)

It is unclear at this time when Sony will repost the fixed firmware update.

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New TTAr­ti­san 35mm f/1.8 APS-C Autofocus

The TTAr­ti­san 35mm f/1.8 was just announced and it can be ordered from Amazon.

  • STM Stepping Moto: TTArtisan AF 35mm F1.8 CF lens adopts the “STM+leading screw” stepping motor, which is small in size and smooth in focusing.
  • Eye Recognition Focus: Accurate and agile eye tracking makes it easy to capture wonderful moments when taking photos, and helps to shoo smooth images when recording videos.
  • Interface for Firmware Upgrade: The firmware upgrade of the lens can be carried out through the typer-c interface to improve the performance. Different from the common design of the interface on the lens, TTArtisan designs the interface on the back cap, which improves the aesthetics of the lens.
  • Metal Material: The lens barrel and mount are made of aviation aluminum, and the metal texture perfectly matches the retro vibe of Fuji cameras.

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Sony Cyber-shot DSC-RX1 RII Discontinued Overseas


The Sony Cyber-shot DSC-RX1 RII  is now discontinued overseas, but there is still stock in the US so grab one while you can before they are all gone.

  • Camera Kitamura: Completed products
  • Map camera: Out of production/in stock
  • Bic Camera: Now on sale
  • Yodobashi Camera: Discontinued
Key Features
  • 42MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor
  • Variable Optical Low-Pass Filter
  • Zeiss Sonnar T* 35mm f/2 Lens
  • Full HD 1080p60 Video & XAVC S Format
  • 399 Phase-Detect AF Points & 5 fps Burst
  • 0.39″ 2.36M-Dot XGA OLED Tru-Finder EVF
  • 3.0″ 1,228.8k-Dot Tilting LCD Monitor
  • ISO 102400 & Uncompressed 14-Bit RAW
  • Built-In Wi-Fi Connectivity with NFC

Sony Cyber-shot DSC-RX1 RII:
B&H Photo / Amazon / Adorama

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Big Sony A1, a7IV, and a7S3 Firmware Updates Released


Sony a1 ILCE-1 Firmware 2.00 Release Download Here
Sony A1:
B&H Photo / Amazon / Moment / Adorama

Benefits and Improvements

  • Support for Mobile applications:
    • Adds support for the Creators’ App
      Notes:

      • The new Creators’ App mobile application replaces the Imaging Edge Mobile app. The Creators’ App allows you to transfer images from the camera to your smartphone, shoot remotely, and use other various functions.
      • Availability varies depends on country and region.
    • Adds support for the Monitor & Control app
      Notes:

      • The Monitor & Control app connects wirelessly to a camera and enables video monitoring and remote control with a smartphone or tablet.
      • Availability varies depends on country and region.
  • Shooting & Playback functions:
    • Adds support for the Relay Playback function
    • Adds support for Breathing Compensation
      Note: For compatible lens information, please refer to the support page.
    • Adds the sync release function that releases the shutters of multiple sub-cameras in conjunction with the main camera’s shutter timing
      Note: Remote Camera Tool Version 4.1.00 is required to activate this function.
    • Adds a function that displays the focus frame on the Remote Camera Tool screen when the monitor and viewfinder are turned off
      Note: Remote Camera Tool Version 4.1.00 is required to activate this function.
    • Adds support for Image Stabilization with Body-Lens Coordinated control. For compatible lens information, please refer to the support page
    • Adds a function that allows you to narrow down the images to be played back using multiple filtering conditions, such as FTP transfer status
    • The maximum number of images that can be recorded in one folder has been increased to 9,999
    • Allows Timecode input with multi/micro USB terminal. You can set the timecode with the source equipment
      Note: A dedicated adapter cable, which is sold separately, is required to connect to the timecode source equipment.
    • Adds support for importing/switching multiple IPTC Presets
    • Adds support for C2PA format.(The license availability date is undecided)
    • Adds support for Custom Grid Line
      Notes:

      • Availability varies depends on country and region.
      • Custom Grid Line is available as a paid license.
  • FTP Transfer & Network functions:
    • Allows you to upload camera images directly to the Creators’ Cloud app
      Notes:

      • Availability varies depends on country and region.
      • Creators’ App Ver. 2.3.1 or later is necessary. Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
    • You can now automatically schedule FTP transfer of protected movies and still images
    • Movies/still images transferred via FTP transfer can now be automatically protected
    • You can now transfer specific images with priority during FTP transfer
    • Adds support for USB streaming
      Note: When connecting to a device with a USB Type-C port, please use a commercially available USB cable or a conversion adapter.
    • Adds support for SFTP to secure protocols
    • Wireless LAN security now supports WPA3-SAE
    • Improves remote shooting and image transfer security when using the Creators’ App and Imaging Edge Desktop software
      Note: Please update the Imaging Edge Desktop software to the latest version (Ver. 3.7.0 or later).
  • Others:
    • Fixes an issue where the time code wasn’t always retained after a power restart
    • Improves the exposure stability when using extended ISO during movie recordings
    • Improves the operational stability of the camera

Sony a7IV ILCE-7M4 Firmware 3.00 Released Download Here
Sony a7IV:
B&H Photo / Amazon / Adorama

Benefits and Improvements

  • Adds support for Network Streaming function
    Notes:

    • Creators’ App Ver. 2.3.1 or later is necessary. Settings must be made in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
    • Creators’ App may not be available in some countries or regions. Please refer to the support page.
  • Allows you to upload camera images directly to the Creators’ Cloud app
    Notes:

    • Creators’ App Ver. 2.3.1 or later is necessary. Settings must be made in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
    • This service may not be available in some countries or regions. Please refer to the support page.
  • Enables display of the Wi-Fi signal strength
  • The maximum number of images that can be recorded in one folder has been increased to 9,999
  • Adds support for C2PA format.(The license availability date is undecided)
  • Adds support for Custom Grid Line
    Note: Custom Grid Line is available as a paid license. Availability varies depends on country and region.
  • Fixes an issue where the time code wasn’t always retained after a power restart
  • Fixes an issue where certain custom key operations could cause a restart
  • Improves the exposure stability when using extended ISO during movie recordings
  • Improves the operational stability of the camera

Sony a7S3 ILCE-7SM3 Firmware 3.00 Release Download Here
Sony a7SIII:
B&H Photo / Amazon / Moment / Adorama

Benefits and Improvements

  • Support for Mobile applications:
    • Adds support for the Creators’ App
      Notes:

      • The new Creators’ App mobile application replaces the Imaging Edge Mobile app. The Creators’ App allows you to transfer images from the camera to your smartphone, shoot remotely, and use other various functions.
      • Availability varies depends on country and region.
    • Adds support for the Monitor & Control app
      Notes:

      • The Monitor & Control app connects wirelessly to a camera and enables video monitoring and remote control with a smartphone or tablet.
      • Availability varies depends on country and region.
  • Shooting & Playback functions:
    • Adds support for the Relay Playback function
    • Adds support for Breathing Compensation
      Note: For compatible lens information, please refer to the support page.
    • Adds support for DCI 4K (4096 x 2160) and 24.00p recording
      Notes:

      • Availability varies depends on country and region.
      • You need to install a free license to use it.
    • Adds a function that allows you to narrow down the images to be played back using multiple filtering conditions such as FTP transfer status
    • The maximum number of images that can be recorded in one folder has been increased to 9,999
    • Allows Timecode input with multi/micro USB terminal. You can set the timecode with the source equipment
      Note: A dedicated adapter cable, which is sold separately, is required to connect to the timecode source equipment.
    • Adds support for importing/switching multiple IPTC Presets
    • Adds support for C2PA format.(The license availability date is undecided)
    • Adds support for Custom Grid Line
      Notes:

      • Availability varies depends on country and region.
      • Custom Grid Line is available as a paid license.
  • FTP Transfer & Network functions:
    • Allows you to upload camera images directly to the Creators’ Cloud app
      Notes:

      • Availability varies depends on country and region.
      • Creators’ App Ver. 2.3.1 or later is necessary. Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
    • You can now automatically schedule FTP transfer of protected movies and still images
    • Movies/still images transferred via FTP transfer can now be automatically protected
    • You can now transfer specific images with priority during FTP transfer
    • Adds support for SFTP (Support File Transfer Protocol) to security protocols
    • Wireless LAN security now supports WPA3-SAE
    • Improves remote shooting and image transfer security when using the Creators’ App and Imaging Edge Desktop software
      Note: Please update the Imaging Edge Desktop software to the latest version (Ver. 3.7.0 or later).
  • Others:
    • Fixes an issue where the time code wasn’t always retained after a power restart
    • Improves the exposure stability when using extended ISO during movie recordings
    • Improves the operational stability of the camera

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Sony Electronics Delivers Firmware Updates including C2PA Compliancy as a Next Step to Ensure Authenticity of Images


Sony Electronics Delivers Firmware Updates including C2PA Compliancy as a Next Step to Ensure Authenticity of Images
More than 45 Updates for the Alpha 1, Alpha 9 III, Alpha 7S III, and Alpha 7 IV will also improve Shooting Functions and Workflow

SAN DIEGOMarch 27, 2024 /PRNewswire/ — Today, Sony Electronics delivers the highly anticipated firmware updates for the Alpha 1 (Ver. 2.00), Alpha 7S III (Ver. 3.00), Alpha 7 IV (Ver. 3.00), and after April 2024, the Alpha 9 III (Ver.2.00). The update contains some of Sony’s most impactful technology, including Camera Authenticity Solution, the proprietary in-camera digital signature and C2PA (Coalition for Content Provenance and Authenticity) format supporti. Together, these tools will make it possible for news agencies to ensure the authenticity of images, contributing to industry efforts to protect creators, and society from fake imagery.

Additionally, the firmware updates include many requested features to improve everyday use. The update evolves shooting functions and post-shooting workflow and brings advanced movie features like breathing compensation. It also includes new remote-control capabilities, new features for professional applications, and expanded access to cloud services applications.

“There is nothing more core to our mission than listening to the voices of the photographers, videographers, and filmmakers who shoot with Sony Alpha cameras. We know this community has been asking for these updates, and we’re happy to deliver. Each of these updates are designed to promote ease of use for our creators and allow them to maximize the strengths of their cameras,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We’re especially pleased to deliver C2PA compliancy with this update. This compliancy paired with our unique digital signature technology, allows us to offer the most secure and comprehensive solution to protect professional photographers, news agencies, and society from manipulated imagery.”

Camera Authenticity Solution
Last year, Sony announced its commitment to developing technology in its cameras to aid in the fight against manipulated imagery and AI-generated fakes. The severity of this issue is only increasing and it’s a complex problem that requires the focus and attention of our entire industry.

One critical part of the solution is making more Sony cameras C2PA compliant. C2PA is a Joint Development Foundation project, where Sony is a steering committee member. C2PA aims to develop an end-to-end open technical standard to provide publishers, creators and consumers with opt-in, flexible ways to understand the authenticity, and provenance of different types of media. The C2PA is a standards-setting body that will develop technical specifications on content provenance and authentication by certifying the source and history of media content. With this firmware update, the authenticity information embedded on images from Alpha 1, Alpha 9 III, Alpha 7S III, and Alpha 7 IV can be maintained from capture through publication. This provides professional photographers with the ability to preserve their digital signature from the camera, while tracking the editing history throughout revisions.

Another critical component of the solution is Sony’s in-camera digital signature technologyii that signs images in real-time. This new feature certifies the authenticity of an image at the point of capture and creates a ‘digital birth certificate’ that is retained throughout revisions. The signature contains metadata including 3D-depth information captured through the proprietary technology in the image sensor developed by Sony. This depth information can show if the image captured was of an actual 3D object, vs a photograph of an image or video, providing an extra level of protection and even more assurance of the content’s authenticity, and making Sony’s solution especially unique for photojournalists and news agencies.

Sony’s solution also helps protect the authenticity of content by including an Image Validation Site, which verifies the image even after edits have been made by C2PA-compliant editing software. This service confirms the authenticity of the photo was taken by a specific camera and that the object of the photo is 3D. This service will initially be offered to select news media agencies, expanding to other agencies at a later date.

Shooting and Playback Updates
The firmware updates include over 10 new features, as well as improvements to existing features, designed to improve the user’s overall shooting experience. These improved capabilities showcase Sony’s commitment to continuing to evolve the functionality of Sony’s existing camera models. A few highlights of the firmware update functions include:

  • Relay Playback: Enables seamless sequential playback from one memory card slot to another on the Alpha 1, Alpha 7S III, and Alpha 9 III.
  • Playback Filter Condition: Lets users categorize image playback based on select criteria including date, folder, file format, and more on the Alpha 1 and Alpha 7S III
  • Breathing Compensation: The highly requested Breathing Compensation functioniii is now available on the Alpha 1 and Alpha 7S III.
  •  Upgrade DCI 4K / 24.00p Upgrade License on Alpha 7S III: via a free downloadable license through Creators’ Cloudiv.
  • Sync Release function: Enables simultaneous shutter release with two or more multiple cameras connected to the main camerav on the Alpha 1 and Alpha 9 III.
  • Focus frame display: Focus frame will be displayed on the Remote Camera Tool screen on the Alpha 1 and Alpha 9 III.
  • Enhanced image stabilization: The camera body and lens effectively work together to correct larger blursvi on the Alpha 1.
  • Increased upper limit of recordable images in a folder from 4,000 to 9,999 on the Alpha 1, Alpha 7S III, A7 IV, and Alpha 9 III.
  • Matching the time code with other devices is now possible with a dedicated adapter cable (sold separately)vii on the Alpha 1 and Alpha 7S III.
  • Up to 20 IPTC presets can be on the Alpha 1 and Alpha 7S III.
  • Custom Grid Line is available as a paid license basis for some modelsviii.

File Transfer and Network Connectivity
Additional updates aimed to optimize the post-production workflow efficiency include improvements to International Press Telecommunications Council (IPTC) preset and File Transfer Protocol (FTP) transfer operability. To streamline processes for users, expanded cloud upload and application services will be available. Key updates include:

  • Cloud upload (camera direct) function allows users to upload images directly to the Sony’s Creators’ Cloudix. Key additional features include simplified camera software updates, direct camera registration to the Creators’ Cloud, and a flexible system for uploading, storing, and sharing content. Additionally, the capability to manage video and LUT files via mobile apps, along with the transfer of RAW files to smartphones, optimizes the creative process in fast-paced environments.
  • FTP Transfer Improvements: A “Protected Images Only” option for the Auto FTP Transfer and a “Protect Image in FTP Transfer” option for the FTP transfer function have been added. Available on the Alpha 1, Alpha 7S III, and Alpha 9 III.
  • Support for USB streamingx on the Alpha 1.
  • Secure File Transfer Protocol (SFTP) has been added to secure protocol on the Alpha 1, Alpha 7S III, and Alpha 9 III and WPA3-SAE is now supported for wireless LAN on the Alpha 1 and Alpha 7S III.
  • Network streaming enables direct live streaming from the Alpha 7 IV to a streaming sitevii.
  • Expansion of app support with Creators’ App and Monitor & Control app now supported with the Alpha 1 and Alpha 7S III.

Many of these updates are applicable to multiple cameras, however for a list of each body’s specific update please check the Sony website.

Exclusive stories and exciting new content shot with Sony’s imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news. for more information.

Notes:
i This feature is available to some news organizations at the press release timing.
ii Both Sony’s in-camera digital signature technology and C2PA compliance are currently available through a separate upgrade license.
iii For compatible lens information, please refer to the support page (https://www.sony.net/dics/breathing/)
iv For regional app/service availability, check here. To use this service, it is necessary to download and install the upgrade license.
v Remote Camera Tool Version 4.1.0 is required to activate the function.
vi For compatible lens information, please refer to the support page (https://www.sony.net/dics/func1002/)
vii A dedicated adapter cable, which is sold separately, is required to connect to the timecode source equipment.
viii Availability varies depending on country and region. Available through the Upgrade and License Management Suite at https://ulms.sony.net.
ix For regional app/service availability, check here. Creators’ App Ver.2.3.1 or later is necessary. Settings must be made in the Creators’ App in advance. For more information, please visit the Creators’ App support website (https://www.sony.net/ca/help/opr/)
x When connecting to a device with a USB Type-C port, please use a commercially available USB cable or a conversion adapter.

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