7Artisans 85mm F/1.8 Autofocus Coming Soon


7Artisans will realease the 7Artisans 85mm F/1.8 soon based on the teaser above. It should be similar to the 7Artisan AF 50mm f/1.8.

7Artisan AF 50mm f/1.8:
B&H Photo / Amazon

via asobinet

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Tamron 50-300mm f/4.5-6.3 Di III VC VXD Announced


Tamron 50-300mm f/4.5-6.3 Di III VC VXD:
B&H Photo / Amazon / Adorama

Tamron Co., Ltd. (President and CEO: Shogo Sakuraba, headquarters: Saitama City), a comprehensive manufacturer of optical equipment, will release the 50-300mm F/4.5-6.3 Di III VC VXD (Model A069) (hereinafter referred to as 50-300mm F4.5-6.3), a telephoto zoom lens for Sony E-mount full-frame mirrorless single-lens reflex cameras, on June 27, 2024.

Product name50-300mm F/4.5-6.3 Di III VC VXD (Model A069)
release dateFor Sony E-mountJune
27, 2024
Suggested retail price154,000 yen (tax included)

* Among 300mm zoom lenses for full-frame mirrorless cameras equipped with an image stabilization mechanism (as of May 2024, according to Tamron).Product Summary

The 50-300mm F4.5-6.3 responds to the voice that “the wide-angle side is a little disappointing” when using 70-300mm, and starts the wide-angle side at 50mm. It covers the telephoto range up to 300mm, but is extremely compact, with a length of 150mm and a weight of 665g, the lightest in its class*. In addition, the effectively arranged special glass material effectively suppresses various aberrations, achieving high image quality across the entire 50-300mm range. The quiet and agile linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) and image stabilization mechanism VC (Vibration Compensation) provide powerful support for all types of photography. In addition, with a minimum shooting distance of 0.22m at the wide-angle end of 50mm and a high close-up shooting capability with a maximum shooting magnification of 1:2, you can fully enjoy the world of half macro. The filter diameter is φ67mm, which is the same as many of our mirrorless lens series, making it convenient to carry multiple lenses at the same time. It is also packed with features to support comfortable shooting, such as a simple weather-resistant construction and Fluorine-resistant coating, and a connector port for Tamron’s proprietary software, TAMRON Lens Utility TM . Turn everyday moments into memorable works. This versatile zoom lens allows you to enjoy professional photography with ease, expanding the possibilities of your photography.

Product Features

  1. Covers the wide-angle end of 50mm while weighing just 665g, making it the lightest in its class

    The 50-300mm F4.5-6.3 overturns the conventional wisdom that 300mm class telephoto zoom lenses are “70-300mm” and secures a wide-angle side of 50mm. It can also handle scenes where 70mm feels a little insufficient, greatly expanding the possibilities of photographic expression. In addition, even though it starts at 50mm, it maintains the traditional size, and while it is equipped with a VC image stabilization mechanism, it is the lightest in its class with a length of 150mm and a weight of 665g. Its compact size is well-balanced when combined with an APS-C camera *1) , and its overwhelming mobility allows you to concentrate on shooting.
    *1) Focal length when used with an APS-C camera: Equivalent to 75-450mm in 35mm format

  2. Uncompromising optical performance across the entire 50-300mm zoom range

    The 50-300mm F4.5-6.3 lens is made up of 19 elements in 14 groups, which are designed to achieve high image quality across the entire zoom range. The lavish and appropriately arranged special glass lenses (2 XLD (eXtra Low Dispersion) lenses, 2 LD (Low Dispersion) lenses) efficiently suppress chromatic aberration and other aberrations. In addition, the BBAR-G2 (Broad-Band Anti-Reflection Generation 2) coating, which suppresses ghosting and flare, allows the subject’s details to be precisely depicted even in backlit conditions, resulting in an overwhelming sense of clarity and clarity. With uncompromising high resolution performance from the center to the corners, rich tonal expression, and beautiful, soft bokeh, you can create the work you imagine.

  3. VXD with excellent moving subject tracking performance and high-speed, high-precision AF

    The AF drive is equipped with the linear motor focus mechanism VXD. With the highest level of speed and precision in Tamron’s history, you can comfortably focus from the minimum shooting distance to infinity. It also has high motion tracking capabilities, so you won’t miss a single moment of the subject’s movement. In addition, linear motors are less likely to generate vibration when focusing and are very quiet, making them ideal for still image and video shooting in environments where silence is required.

  4. Half macro photography with a minimum shooting distance of 0.22m and a maximum shooting magnification of 1:2 at the wide-angle end of 50mm

    The 50-300mm F4.5-6.3 has excellent close-up shooting capabilities. At the wide-angle end of 50mm, the minimum shooting distance is 0.22m and the maximum shooting magnification is 1:2, allowing you to get as close as possible to your subject and enjoy half-macro photography. Even at the telephoto end of 300mm, the minimum shooting distance is 0.9m and the maximum shooting magnification is 1:3.1. This lens offers a high degree of freedom in photography, allowing you to bring out the charm of your subject and enjoy the unique image creation that only this lens can provide.

  5. Tamron’s original VC mechanism provides outstanding compensation

    The 50-300mm F4.5-6.3 is equipped with Tamron’s unique VC image stabilization mechanism. It effectively suppresses camera shake that tends to occur when shooting telephoto, moving objects, or close-ups, enabling stable shooting. In particular, when using an APS-C camera, the focal length is equivalent to 75-450mm in 35mm format, so it is expected to be more useful on the telephoto side. It also reduces degradation of image quality even when shooting in dimly lit rooms or night scenes, where camera shake is also likely to occur. In addition, AI (artificial intelligence) technology is used at focal lengths of 100mm or less, providing a correction effect that takes video shooting into consideration.

  6. Supports Tamron Lens Utility, Tamron’s proprietary software that expands the possibilities of photo and video shooting

  7. High convenience and operability

    – Filter diameter of φ67mm, consistent across the full-frame mirrorless series
    – Equipped with a focus set button to which various camera and TAMRON Lens Utility functions can be assigned
    – Lens design that takes convenience and operability into consideration
    – Equipped with a zoom lock mechanism

  8. Moisture-resistant construction and oil-resistant coating for comfortable shooting

  9. Supports various camera functions such as “Fast Hybrid AF” and “Eye AF” installed in Sony cameras

Product Specifications

Model nameA069
Focal length50-300mm <When using a 35mm full-frame mirrorless interchangeable-lens camera>
BrightnessF4.5-6.3
Angle of view (diagonal angle of view)46°48′- 8°15′ <When using a 35mm full-frame mirrorless single-lens camera>
Lens construction14 groups, 19 elements
Minimum focusing distance0.22m (WIDE) /0.9m (TELE)
Maximum magnification1:2 (WIDE) /1:3.1 (TELE)
Image stabilization mechanism
Filter Diameterφ67mm
Maximum diameterφ78mm
length *150mm
mass665g
Aperture Blades **9 blades (circular aperture)
Minimum apertureF22-32
Standard accessoriesFlower-shaped hood, front cap, rear cap
Compatible MountsFor Sony E-mount

*Length = from the tip of the lens to the mount face.
**The circular aperture remains nearly circular up to two stops down from maximum aperture.
Specifications, appearance, performance, etc. may be changed without notice.
This product has been developed, manufactured and sold under a license agreement with Sony Corporation, based on the licensed E-mount specifications.

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Deal Zone Tamron 70-180mm f/2.8 Discounted Today Only


The excellent Tamron 70-180mm f/2.8 is on sale today only in B&H Photo’s Deal Zone. If you do not currently own this lens you should especially if you do not own a Sony 70-200mm f/2.8. The lens on sale is the Gen 1 lens and it is no slouch, but if you want the Gen 2 lens it is also on sale below:

Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 11-20mm f/2.8 Di III-A RXD Save $130:
B&H Photo / Amazon / Adorama
Tamron 17-28mm f/2.8 Di III RXD FE Save $100:
B&H Photo /  Amazon / Adorama
Tamron 70-180mm f/2.8 G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE Save $100:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD FE Save $100:
B&H Photo / Amazon / Adorama

Tamron 20mm F/2.8 Di III OSD M1:2(Model F050) Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2(Model F051) Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2(Model F053) Save $50:
B&H Photo / Amazon / Adorama

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Sony WW751104 Camera Registration Found


DC Life found a new camera registered in Indonesia the WW751104. This is the second unannounced camera found after the WW293541 which is believed to be the Sony ZV-E10II. The WW751104 was registered on June 4th 2024.

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Plus, our owners’ groups
Sony a1 Owners Group
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via DC.Life

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OL: Sigma 17mm f/4 DN DG Contemporary Review

17mm F4 DG DN | Contemporary B&H Photo / Amazon / Adorama

Optical Limits published its full review of the Sigma 17mm f/4 DN DG Contemporary which you can read in full here or check out the excerpt below:

The Sigma 17mm f/4 DG DN Contemporary | Series I isn’t just cute—it also delivers robust performance, although it doesn’t beat the best in class. The center quality is slightly dampened, but it still stays at very good to excellent levels in the relevant aperture range. The outer image field has no major weakness with good to very good results. Lateral CAs are very moderate. The RAW distortion shows strong barrel distortions. They are not excessive, though, and are fully auto-corrected. A negative outlier is the high RAW vignetting for such a slow lens – probably the result of the rather tiny front element. Auto-correction does its job, but the light falloff remains noticeable at f/4. It’s also a good idea to keep the lens hood on while shooting because the lens is somewhat vulnerable to flare. The sun star rendering is also not ideal.

In terms of build quality, it’s about as good as it gets, with one caveat. The Sigma lens is tiny yet feels very solid with its metal construction, smooth controls, and tight build tolerances. The use of metal even extends to the lens hood and a magnetic lens cap. The only aspect where it shows its “Contemporary” grade is the weather sealing, which is limited to the mount. The AF is speedy despite the stepping motor.

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Plus, our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

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Today Only Save $85 on Lexar 256GB Professional SDXC 2-Pack


B&H Photo has a great deal on 256GB Lexar SD cards which are highly recommended. I have used Lexar Professional cards for years now and they have never let me down so don’t miss out if you need storage.

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