NiSi 250mm F5.6 Reflex MF For E Mount Now Available


The NiSi 250mm F5.6 Reflex MF For E Mount is now available.

Experience the elegance and precision of the NiSi 250mm f/5.6 Reflex Lens, a masterfully recreated mirror lens inspired by lenses of the past. Designed for photographers who crave distinctive bokeh effects and a painterly, oil painting-like feel, this manual focus lens offers exceptional quality and unique artistic capabilities.

With a full-frame focal length of 250mm and a fixed aperture of f/5.6, this lens is perfect for capturing mesmerizing backgrounds and creating a strong sense of compression in your images. The advanced optical design incorporates 6 elements in 3 groups, including a 48-layer dielectric high reflection coating and ultra-low reflection coating, ensuring superior image quality with reduced chromatic aberration and vivid colors.

Key highlights include a minimum focusing distance of 2 meters, a 270° focus rotation for precise manual focusing, and compatibility with 62mm filters.

Embrace the beauty of the shallow depth of field, clear doughnut-shaped bokeh, and the unique double-line effect that adds a charming artistic touch to your photos. Whether you’re capturing portraits, nature, or cinematic videos, the NiSi 250mm f/5.6 Reflex Lens will elevate your photography to new artistic heights.

Reflex Lens 250mm f/5.6 Features

  • NiSi’s tribute to Mirror Reflex Lenses of the past
  • Full Frame | f/5.6 Fixed Aperture
  • Compact telephoto lens that uses both mirrors and refracting optics
  • Unique Bokeh, Distinctive donut-shaped bokeh and double-line effect
  • The out-of-focus double-line effect creates a charming artistic brushstroke feel reminiscent of an oil painting.
  • Manual focus lens with a minimum focus distance of 2m
  • 270 degree focus rotation with a 62mm filter thread
  • Features an integrated lens hood that can be rotated out when required
  • High Image Quality,  Reduced chromatic aberration, vivid colors, and warm tones
  • Ideal for Portraits, nature photography, and cinematic videos

via FujiAddict

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Sony ZV-E10II Announcement Live Stream Posted and Specs

The Sony ZV-E10II will be announced on July 10th at 10:00 AM EST.

  • same 26-megapixel sensor as the A6700
  • with a BIONZ XR processor
  • Support 4K 120p/FHD240p/10-bit4:2:2 video shooting
  • a continuous shooting speed of 11 frames per second
  • 759 points (93% coverage) phase detection
  • 3-inch touch screen and add new AI technology
  • new high-capacity FZ100 battery, with twice the capacity of the current FW50
  • battery life of the new machine will be greatly improved
  • The estimated price is about 5,800 yuan ($798 USD).
  • viewfinder-free design
  • no mechanical shutter design
  • no AI focus system (still supports person and animal recognition)
  • no body image stabilization
  • supports enhanced motion electronic image stabilization
  • supports 4K video recording specifications with 5.K4 oversampling
  • supports LUT function.
  • new kit lens 16-50mm F3.5-5.6 OSS II will be released together with the new camera, but no electric zoom which the E PZ 16-50mm F3.5-5.6 OSS had


via Weibo

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PB: Sigma 24-70mm f/2.8 DG DN II Art Review The Best All-Round Standard Zoom Lens


Sigma 24-70mm f/2.8 DG DN II Art:
B&H Photo / Amazon / Moment / Adorama

Photography Blog published its full Sigma 24-70mm f/2.8 DG DN II Art review, which you can read in full here or check out the excerpt below:

Sigma have taken one of our favourite standard zooms for E-mount… Offering faster auto-focusing, more features, closer focusing and better image quality than the original version, plus the welcome addition of an aperture ring, this is definitively the best all-round standard zoom lens for Sony Alpha… In terms of its optical performance, it continues to be tack-sharp in the centre throughout all of the zoom range, but is now also acceptably sharp even wide-open at f/2.8 at the very edges of the frame. It also produces some very nice bokeh effects thanks to the 11-blade iris diaphragm. There is still some some vignetting at wide-open apertures, barrel distortion at 24mm and slight pincushioning at 70mm, but all of this can be corrected either in-camera or during post-processing… the auto-focus system has been revamped with the incorporation of the very latest linear motor HLA (High-response Linear Actuator). This lens features fast, near-silent, reliable auto-focusing… It offers a high level of build quality…

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AstriHori 120mm f/2.8 Macro Coming Soon and Looking For Reviewers


AstriHori has a very interesting strategy for the launch of its AstriHori 120mm f/2.8 Macro. They are publicly asking for photographers across social media to apply to review the new AstriHori 120mm f/2.8 Macro. Here are the Facebook and Twitter links for those interested. Below are the details from Facebook since it has the most lengthy explanation of the process.

AstrHori will soon launch the 120MM F2.8 macro lenses.

Now recruiting Reviewers. I sincerely hope that all Youtubers, Vloggers, or macro photographers will not miss recruitment plan. Please see the posted photo for specific participation conditions.

TIME:7.5-7.12
Reviewers who meet the requirements will be notified on senven days.

Please note that when the reviewer confirms:
1. The copyright of the review video belongs to the original author, but AstrHori has the right to use the review video. If it is promoted on social media platforms, the source will be marked.
2. Reprinting and plagiarizing other people’s videos are prohibited. If there is a copyright dispute, the responsibility caused by it shall be borne by the reviewer.
3. Partners who accept test cooperation will establish a cooperative relationship with AstrHori by default and shall not attack or maliciously smear AstrHori or other brands on relevant platforms and social media.#astrhori #astrhorimacro #macrophotography #macro #creativephotography

AstriHori lenses can be found on Amazon and B&H Photo

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via FujiAddict

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Sony a9II Discontinued


The Sony a9II has been discontinued overseas and is out of stock at most stores. Major retailers in the US still have stock but it probably won’t last for long.

  • Kitamura Camera: Discontinued
  • Map Camera:Sale(Discontinued product)
  • Bic Camera: On sale now
  • Yodobashi Camera: Low in stock
  • Sony Official: Discontinued

Sony a9II: B&H Photo / Amazon / Adorama

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via asobinet

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Viltrox 40mm f/2.5 Has Shown Up Again


The Federation of Independent Photographers has come across a Viltrox 40mm f/2.5  teaser. According to them, Viltrox will exhibit the Viltrox AF40mm F2.5 at an event in Shenzhen on July 6th. The lens is running late and was expected in April. We have been following the Viltrox 40mm f/2.5 for some time.

  • 6-group 10-piece structure
  • minimum focusing distance of 0.34m
  • 52mm filter interface, 7 aperture blades
  • lens body size of 68*55.9mm
  • weight of about 179g
  • The first limited-time discount is only 799.
  • Sony E and Fuji X-mount versions will also be launched later.

Viltrox Lenses can be found at B&H Photo and Amazon

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via Weibo, FujiAddict

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