Category Archives: Press releases

Sony a7R II is Bloomberg’s Pick for High-Quality Video

Bloomberg has selected the Sony A7R II for its top travel camera list, as the camera best suited for high-quality video. These little awards and top picks might not seem important to many photographers, but Sony’s growing presence on lists like these has helped to legitimize their camera division among people that have viewed Sony as a consumer electronics company […]

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A Different Take on Kumamoto

The CameraStore guys have a well thought out take on the fallout from the Kumamoto Earthquake. Some manufactures have been very honest about the shortages that are to come, while others have down played the incident. Sony is one of the few to be bluntly honest about the affects the earthquake had on their production facilities, […]

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Seven Themes Captured on The ɑ7

Sony continued celebrating its seven decades of existence today, by expanding on the ASe7ens video with an associated press release. Press Release: Seven inspiring European photographers explored Japan in an attempt to unearth the past, present and future influences of Japanese culture As Sony enters its 70th anniversary year, seven high-profile α7 series photographers have visited the […]

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Now Shipping: Voigtländer 10mm f/5.6 Hyper Wide Heliar ASPH Lens For Sony E Mount

The E Mount Voigtländer 10mm f/5.6 Hyper Wide Heliar ASPH Lens is now shipping from B&H Photo. Adorama should follow soon. I can’t wait to receive my copies.

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Sony 2015 Financial Report

  Sony’s financial report is now available and things do not look very good. It appears the Earthquake really hurt Sony going forward and they are unable to accurately forecast going foward. It also seems that this natural disaster might cause Sony to focus more on the sales of their cameras than providing the industry […]

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Sigma 35/50mm f/1.4 DG HSM Art Sony Lens Kit

Sigma introduced two ART lens kits that include the MC-11 adapter for Sony cameras. Kind of an interesting approach in comparison to making a native ART lens. I am curious if others will emulate the practice. From what I understand Sigma’s MC-11 adapter has a custom firmware for each of the supported lenses, that temporarily takes the […]

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