Category Archives: Press releases

Seven Themes Captured on The ɑ7

Sony continued celebrating its seven decades of existence today, by expanding on the ASe7ens video with an associated press release. Press Release: Seven inspiring European photographers explored Japan in an attempt to unearth the past, present and future influences of Japanese culture As Sony enters its 70th anniversary year, seven high-profile α7 series photographers have visited the […]

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Now Shipping: Voigtländer 10mm f/5.6 Hyper Wide Heliar ASPH Lens For Sony E Mount

The E Mount Voigtländer 10mm f/5.6 Hyper Wide Heliar ASPH Lens is now shipping from B&H Photo. Adorama should follow soon. I can’t wait to receive my copies.

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Sony 2015 Financial Report

  Sony’s financial report is now available and things do not look very good. It appears the Earthquake really hurt Sony going forward and they are unable to accurately forecast going foward. It also seems that this natural disaster might cause Sony to focus more on the sales of their cameras than providing the industry […]

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Sigma 35/50mm f/1.4 DG HSM Art Sony Lens Kit

Sigma introduced two ART lens kits that include the MC-11 adapter for Sony cameras. Kind of an interesting approach in comparison to making a native ART lens. I am curious if others will emulate the practice. From what I understand Sigma’s MC-11 adapter has a custom firmware for each of the supported lenses, that temporarily takes the […]

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Sony Won 3 Awards Including Camera of The Year From Camera GP Japan 2016

Grand Prize – interchangeable lens type digital single-lens camera “α7R II” (ILCE-7RM2) “Α7R II” is the world’s first ※ 1 35mm full-size back-illuminated Exmor R® (Aix More Earl) equipped with a CMOS image sensor. The back-illuminated structure, while achieving the α series best effective about 42.4 million pixel resolution, combines the high sensitivity and low noise performance and […]

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Sony ASe7ens

“2016 sees Sony celebrating its 70th birthday. We wanted to celebrate by doing something truly special. Armed with a7 series cameras, we enlisted the help of seven photographers and Instagrammers – otherwise known as the ASe7ens – to join us on a trip to Japan. Here we spent seven days exploring seven different themes that […]

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