Category Archives: Press releases

Sony at CP+ 2023: Sony a7RV, Sony FE 50mm F1.4 GM, FE 20-70mm F4 G, FE 600mm F4 GM OSS, and Retinal Projection Camera Kit For Low-Vision Users

CP+ 2023 has started, and DC.Watch has coverage on the floor. The fascinating Sony retinal projection camera kit for low-vision users we covered earlier today was on the showroom floor, and the first-hand account of how it works is very interesting. The low-vision viewfinder for the Sony DSC-HX99 projects the image onto the user’s retina, […]

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Sony is The Largest Photography Company by Revenue

Sony is the largest of the 16 photography companies by a substantial amount based on total 2021 revenue according to Zion Market Research: 1. Sony Group Corporation (2021 revenue: $8.44 billion) 2. Canon Inc (2021 revenue: $5.11 billion) 3. Fujifilm Holdings Corporation (2021 revenue: $1.71 billion) 4. Lifetouch (2021 revenue: $1.5 billion) 5. Nikon (2021 revenue: […]

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Sony Moved 90% of Camera Production From China to Thailand

Many companies have talked about moving production out of China or spreading it around to avoid supply chain shortages, but Sony is acting in a big way by moving 90% of its production out of China. It will be interesting to see what others do in the coming months, with companies like Apple looking to […]

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Sony Announces 14% Price Increase in Japan

Notice regarding revision of shipping prices for some products (for individuals) From February 1, 2023, Sony Marketing Inc. will revise the manufacturer’s shipping prices for some products sold in Japan. Due to the impact of the recent external environment, the cost of raw materials, manufacturing, and distribution has soared, so we will revise the shipping […]

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2023 BCN Awards

BCN gave out its 2023 awards, and Sony did really well once again. Sony was the top producer of digital cameras with fixed lenses and came in second for mirrorless interchangeable lens cameras, with Canon coming in on top with 31.7%, followed by sony with 29.4%. Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube Plus, our owners’ groups Sony […]

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Shoot a Sony a7RIV in Space With StarSphere

Sony launched a Sony a7RIV into space aboard a Space X rocked called the Sony StarSphere, and they showed it off at CES this year. They also have a YouTube channel you can check out and a website with more info. This looks like an excellent opportunity to get more photographers into astrophotography, and I […]

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