Author Archives: Louis Ferreira

BCN: Sony on Top

  According to BCN, one of Japan’s largest sales trackers, Sony is currently the overall market leader, with 29.7% of sales followed by Canon with 26.3%. The Sony ZV-E10II was also knocked out of the top sales spot by the Canon EOS R50, which became the top seller. In January 2025, Sony led the market […]

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Sony Q3 FY2024 Consolidated Financial Results

Entertainment, Technology & Service Segment take aways. Next is the ET&S segment. Sales for the quarter decreased 4% year-on-year to 704.5 billion yen, primarily due to a decrease in unit sales of televisions, while operating income remained essentially flat at 77.1 billion yen. The full-year forecast is unchanged from the previous forecast. Imaging & Sensing […]

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Zeiss is Back!

Zeiss has been relatively dormant since the Ziess ZX1 failed and many worried they would get out of photography since they have no released a lens in over 6 years, but it looks like that is about to change. Zeiss posted a teaser to its Instagram account the other day teasing that a new product […]

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ePZ: Sony FE 28-70mm f/2 GM Review – Outstanding Sharpness

Sony FE 28-70mm f/2 GM: B&H Photo / Amazon / Adorama ePhotozine posted its full Sony FE 28-70mm f/2 GM review which you can read in full here or check out the excerpt from the review below: Pros Outstanding sharpness Fast f/2 aperture throughout range Very well corrected for CA Dust and moisture resistance Highly resistant to flare Beautiful bokeh […]

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Tamron 2024 Financial Results

Tamron’s 2024 annual financial results came out along with an announcement that there will be a stock split and upward revision of the Medium-Term Management Plan. Tamron’s photography business is doing quite well with strong sales and lots growth opertunities. Sales increased by approximately 10% due to the impact of new models launched through 2023 and […]

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Sony CP+ 2025 Press Conference To Be Held On March 2nd

Sony is expected to announce the Sony 400-800mm f/6.3-8.0 G and Sony 16mm f/1.8 G at CP+ 2025. They scheduled a press conference for March 2nd at 11:35-12:15 which could be when they will announce its new lenses. Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube Plus our owners’ groups Sony a1 Owners Group Sony a9 Owners Group Sony […]

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