
The Sony 18-110mm Super 35mm/APS-C Power Zoom is available for pre-order. B&H Photo Adorama Amazon (Coming Soon)

An increasing amount of lenses are being marked as 8k and 50MP ready for full frame cameras this year. It looks like we are going to start making the transition to 8k on the content creation side in the near future even if the vast majority of consumers aren’t receiving 4k content yet. This should be an interesting […]

E PZ 18-110mm F4 G OSS (SELP18110G) with 6.1x high zoom ratio High resolution suited to professional 4K movie production Smooth Motion Optics (SMO) design and construction to minimize unwanted focus and image shifts while focusing or zooming Advanced operability including three separate focus, iris and zoom rings for professional operation Optical SteadyShotTM in-lens image […]

SAN DIEGO, Sept. 9, 2016 – Sony Electronics, a worldwide leader in digital imaging, has today introduced their first POV cameras to feature the innovative Balanced Optical SteadyShot (B.O.SS) image stabilization technology, the FDR-X3000R 4K1 model and HDR-AS300R Full HD model. The flagship feature of the two new cameras – Balanced Optical SteadyShot2 – is […]

Firmware 4.0 is much quicker at focusing, but the Techart Pro adapter makes more noise than ever while focusing. From my initial testing FW4 seems like a pretty substantial improvement in focusing performance. Techart PRO Firmware v4.0 1. Improve the focusing speed and accuracy 2. Improve the stability of the adapter You can find the instructions […]