Author Archives: Louis Ferreira

Sony “Take The Picture You Want” Four Part Series

Robert Evans discusses his process and settings for shooting Sony cameras as a celebrity wedding photographer. He has an interesting work flow that I haven’t considered before owning/using multiple cameras. Robert is a big fan of the Sony a7RII, a6300 and Sony RX100 IV.

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Sigma MC-11 Firmware Update

Firmware Update for SIGMA MOUNT CONVERTER MC-11 Thank you for purchasing and using our products. We would like to announce the availability of a new firmware update for the SIGMA MOUNT CONVERTER MC-11 EF-E and SA-E. This firmware update supports the following new products; SIGMA 12-24mm F4 DG HSM | Art, which we started the […]

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New Kipon Canon EF Lens to Sony E-Mount Camera With Integrated ND Filters Auto Focus Lens Adapter

Kipon has a new Canon EF Lens to Sony E-Mount autofocus adapter with built in ND filter available for preorder from Amazon and Adorama.

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Dr. Michael Pollmann From ZEISS About Batis Lenses

Zeiss has an informative interview with Dr. Michale Pollmann about the Sony Zeiss Batis 85mm f/1.8, 25mm f/2, and 18mm f/2.8. I have selected a few excerpt below, but the entire interview is worth a read. Dr. Pollmann discusses everything from the development of their AF system and OLED display to the difficulties involved in designing the […]

Posted in Sony a7 II, Sony a7R II, Sony a7S II, Sony lenses| Tagged , , | 1 Comment

Sony Issues Apology For Underproducing a99 Mark II Bodies

Dear Customer Notice of product delivery of digital single-lens camera “α99 II (Makutsu)” We received patronize Sony products than continued patronage, Thank you very much. With regard to the digital single-lens camera “α99 II” will be released on November 25th, has received bookings exceeded initial domestic sales plan significantly, it has become a situation that […]

Posted in Press releases, Sony α99 II| 3 Comments

What Makes a Great Picture With Sony Artisan Ira Block

Ira Block, a National Geographic Photographer and Sony Artisan, provides some food for thought on what makes a picture great. He talks about a lot of Sony gear throughout the lecture, but if you’re curious about Ira’s preferences the Sony 24-70mm f/4 Vario-Tessar T FE OSS is his go too lens that’s always on his camera, but […]

Posted in Sony a6300, Sony a7 II, Sony a7R II, Sony a7S II, Sony lenses| Tagged | Leave a comment