
Tony & Chelsea Northrup created another excellent camera history video. Their Fujifilm history was spot on and in some ways the Sony/Minolata story is even better.

Tony & Chelsea Northrup created another excellent camera history video. Their Fujifilm history was spot on and in some ways the Sony/Minolata story is even better.

Sony invited all the celebrity photography bloggers to Thailand for a tour of the alpha factory and to demo the new Sony FE 85mm f/1.8, which is an amazing value. Hopefully they were also shown the a7III while there. Normally Sony plans these trips before product launches, not after. Chris jokes about the rumored a9, but not […]

Press Release: We would like to announce the firmware update for the SIGMA MOUNT CONVERTER MC-11 EF-E. This firmware update allows it to be compatible with the SIGMA 135mm F1.8 DG HSM | Art (Release: April), SIGMA 100-400mm F5-6.3 DG OS HSM | Contemporary (TBD), Cine Lens 50mm T1.5 FF EF mount from FF High […]

The Camera Store TV did a factory tour for the new Sony FE 85mm F1.8 which might sound boring, but they found it very interesting. Sony had people trained to know the feel and sound of the lenses in operation, which they found surprising. They also asked Sony to produce more APS-C lenses in the future. Beyond that […]