Author Archives: Louis Ferreira

Zeiss is Leaning Into The Rumors

The day after we had a big dump of Zeiss rumors about the Zeiss OTUS ML 50mm F1.4 and ZEISS OTUS ML 85mm F1.4, Zeiss released a teaser on its X account. This is welcome and an example of good social media management since some companies like to send cease and desist letters. Zeiss lenses […]

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Zeiss OTUS ML 50mm F1.4 and ZEISS OTUS ML 85mm F1.4 Coming February 25th

Zeiss released a teaser of the new Zeiss Otus ML 50mm f/1.4 coming February 25th on X. Last week we shared a teaser that Zeiss is back and now we know they plan to return to developing Zeiss Otus lenses which are some of their best. There are also details on Chinese websites that require […]

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Viltrox Expected to Announced 3 Lenses at CP+ 2025

Viltrox AF 135mm f/1.8 LAB FE: B&H Photo / Amazon Viltrox is expected to announce and show 3 lenses at CP+, which starts February 27th. Viltrox AF 50mm F2.0 E/Z Viltrox AF 85mm F1.4 Pro FE Viltrox 35mm F1.2 LAB FE Viltrox will be located in Hall H at booth number 49. Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube Plus […]

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Sony Savings Sunday – Many Deals Ending Today

Sony A1 (Save $500): B&H Photo / Amazon / Moment / Adorama Sony a7RV (Save $400): B&H Photo / Amazon / Moment / Adorama Sony a7RIV (Save $200): B&H Photo / Amazon / Adorama Sony a7RIIIa ( Save $200): Amazon / Adorama Sony a7IV (Save $300): B&H Photo / Amazon / Adorama Sony a7SIII (Save $300): B&H Photo / Amazon / Moment / Adorama Sony ZV-E1 (Save $300): B&H Photo / Amazon / Adorama Sony a6600 (Save $200): B&H Photo / Amazon / Adorama Sony a6400 (Save $150): B&H Photo / Amazon / Adorama Lenses […]

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BCN: Sony on Top

  According to BCN, one of Japan’s largest sales trackers, Sony is currently the overall market leader, with 29.7% of sales followed by Canon with 26.3%. The Sony ZV-E10II was also knocked out of the top sales spot by the Canon EOS R50, which became the top seller. In January 2025, Sony led the market […]

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Sony Q3 FY2024 Consolidated Financial Results

Entertainment, Technology & Service Segment take aways. Next is the ET&S segment. Sales for the quarter decreased 4% year-on-year to 704.5 billion yen, primarily due to a decrease in unit sales of televisions, while operating income remained essentially flat at 77.1 billion yen. The full-year forecast is unchanged from the previous forecast. Imaging & Sensing […]

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