
Adorama has a big sale on Kipon products right now. Which includes Tilt/Shif Adapters / Basic Adapters / Full AF Adapters / Speed Boosters / Macro Helicoid / Professional Adapters / Variable ND Filter Adapters

Sigma is moving into Sony E-Mount in a big way and Cinima5D got a unique look inside their factory with Sigma’s CEO Kazuto Yamaki. It’s interesting to note that they still use a lot of older equipment because it’s more efficient and helps train new employees because it’s far too easy to get wrapped up […]

PhaseOne added support for the Sony a7III to their latest 11.1 Beta. You can apply for the beta here and find some RAW images to play with below. The above image is from the DPReview gallery. DPReview imaging-resource Join our Sony a7 Owners Group and Sony a7 Page, also follow SonyAddict on Facebook and Twitter. Sony a7III: B&H Photo / Amazon / Adorama

Just days after receiving details about Sony developing a future APS-C camera we receive our first look at the system to come. Sony is going interchangeable sensor with a catch. The body will now be the Sony ax000 series with modular caring the naming convention we are all familiar with. Sony believes that LCD and EVF technology […]

Lots of Canon photographers are leaving for Sony cameras and I am not surprised. The Sony a9 is an impressive camera and offers a unique shooting experience that you simply can’t get with a Canon or Nikon camera today. Canon/Nikon’s first generation professional mirrorless cameras will be competitive, but I highly doubt it and their native mirrorless […]
Japan Hobby Tool released the camera cover “For easy cover SONY α 7 III / α 7 R III” on March 29. The suggested retail price is 4,740 yen by tax. Two kinds of black and camouflage are prepared. Camera cover corresponding to Sony’s α 7 III, α 7 R III, α 9. Protect the camera from dirt […]