Author Archives: Louis Ferreira

7Artisans AF 40mm f/2.5

By Louis Ferreira | Published: April 8, 2025

7Artisans showed a new lens at NAB, the 7Artisans AF 40mm f/2.5. We should get more details soon. H45×L62mm via asobinet

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Sigma 70-200mm F2.8 DG DN OS Patents Found

By Louis Ferreira | Published: April 7, 2025

Sigma 70-200mm f/2.8 DG DN OS Sports B&H Photo / Amazon / Adorama The Sigma 70-200mm F2.8 DG DN OS has already been announced, but the patents were just filed and found. overview [Publication number] P2025043459 [Release date] 2025-04-01 [Name of invention] Large aperture ratio telephoto zoom lens [Application date] 2023-09-19 [Applicant] [Identification number] 000131326 [Name or company name] […]

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SG-Image 25mm F1.8 Lens Coming Soon

By Louis Ferreira | Published: April 6, 2025

SG-Image announced a 55mm f/1.8 a few months ago. Their next lens will be an SG-Image 25mm f/1.8 for X and E Mount. SG-Image lenses are hard to find in the US, but its designs should show up soon on Amazon. via FujiAddict, Weibo

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OL: Viltrox AF 50mm f/2 Review – Very Consistent And Very Sharp

By Louis Ferreira | Published: April 5, 2025

Viltrox AF 50mm f/2: B&H Photo / Amazon Optical Limits posted its full Viltrox AF 50mm f/2 review, which you can read in full here, or check out the excerpt below: …The Viltrox AF 50mm f/2 FE is not only very consistent but also very sharp across the relevant aperture range. The center quality is excellent straight from […]

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Sony HVL-F46RMA and Sony HVL-F28RMA Announced

By Louis Ferreira | Published: April 4, 2025

The Sony HVL-F46RMA and Sony HVL-F28RMA have been announced to replace Sony’s previous flashes. Sony HVL-F46RMA: B&H Photo Key Features Compact GN46 Wireless Radio Flash Compatible with Sony ADI / P-TTL Up to 1/80,000 sec Shutter Speed w/ HSS Up to 320 flashes w/ 2 sec Recycle Time 0.1-2.5 sec Recycling Time Auto Zoom Control […]

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How Trump’s Tariffs Could Impact the Camera Industry—Separating Fact from Clickbait

By Louis Ferreira | Published: April 3, 2025

Before addressing the details, let me clearly state that I strongly oppose exploiting global disruptions to drive profits, especially within photography media. While we are a small business and genuinely appreciate it when our readers click affiliate links, using fear tactics to prompt premature camera purchases is unethical. Unfortunately, some larger competitors are currently employing […]

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