Author Archives: Louis Ferreira

Schneider Kreuznach × LK Samyang Interview With Kim Dubin Samyang’s Product and Planning Manager

Phototrend posted a lengthy interview with Kim Dubin Samyang’s product and planning manager at CP+2026. You can read the full interview on Phototrend or check out the translated, summarized interview below: Strategic Overview & Development Philosophy User-Driven Innovation: Samyang is using these 3D prototypes to gather feedback from users and media before finalizing production. The […]

Posted in 3rd Party Lens| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 21 Comments

New Schneider Kreuznach × LK Samyang AF: 20-50mm f/2, 28-85mm f/2, 200mm f/1.8, 28-135mm f/2.8, 60-180mm f/2.8, and 300mm f/4 at CP+ 2026

Schneider Kreuznach × LK Samyang showed off four prototype lenses at CP+ 2026 the 20-50mm f/2, 28-85mm f/2, 200mm f/1.8, and 300mm f/4. Schneider Kreuznach × LK Samyang lenses are sold under the Rokinon or Samyang name in America. It would be nice if they used the Schneider Kreuznach name they purchased.  Schneider Kreuznach × […]

Posted in 3rd Party Lens| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 36 Comments

CP+ 2026: Sigma CEO Kazuto Yamaki on Unprecedented Lens Demand, APS-C, AI, and Market Trends

Sigma 35mm F1.4 DG II ART: B&H Photo / Amazon / Adorama Sigma 15mm f1.4 DC DN Contemporary:B&H Photo / Amazon / Adorama Sigma 28-105mm T3 FF Cine Zoom Lens with AF: B&H Photo / Amazon Sigma CEO Mr. Kazuto Yamaki was interviewed by Phototrend at CP+ 2026. You can find a translated summary of the entire interview below or check out the French interview […]

Posted in 3rd Party Lens, Sony Interview| Tagged | 18 Comments

Tokina Teases “One Lens Like No Other” at CP+ 2026

Tokia had a lens on display at CP+ 2026 that they consider to be “One Lens Like No Other.” There aren’t a lot of details about this lens, but the photo of the night sky was taken with the lens under development. The new lens appears to be a wide-angle, fixed-focal-length, large-aperture lens, given the […]

Posted in 3rd Party Lens| Tagged , , | 11 Comments

Sony Savings Sunday

Sony A1 (Save $500): B&H Photo / Amazon / Moment / Adorama Sony a7RV (Save $900): B&H Photo / Amazon / Moment / Adorama Sony a7RIV (Save $400): B&H Photo / Amazon / Adorama Sony a7IV (Save $300): B&H Photo / Amazon / Adorama Sony a7CR (Save $200): B&H Photo / Amazon / Moment / Adorama Sony a7CII (Save $200): B&H Photo / Amazon / Moment / Adorama Sony a7SIII (Save $300): B&H Photo / Amazon / Moment / Adorama Sony a6400 (Save $250): B&H Photo / Amazon / Adorama Sony FX30 (Save $300): B&H Photo / Amazon / Adorama Sony […]

Posted in Deals| 6 Comments

Sony a7V Exploded

Sony a7V: B&H Photo / Amazon / Adorama The Sony a7V made an appearance in exploded form at CP+ 2026, showing off its improved design that allows for better heat dissipation than past cameras. This tech will likely be used in future cameras form Sony, like the a7VI and a7SIV, if we get one. Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube Plus, […]

Posted in Sony a7V| 8 Comments