Sony CES 2018 is Coming… Set Your Calendars For Monday, January 8th 5:00 pm PST

Sony is live streaming from CES January 8th 2018 at 5:00 PST or 8:00 EST this year and there might be some exciting announcements. While CES tends to not be a camera-centric event Sony has been trying to keep up with other camera companies lately, which is why the Sony a7RIII was released when it was, to combat the D850. Now the Fujifilm X-H1 is coming in February and Sony might try to preempt it’s announcement in some way with a camera like the a7SIII if we are lucky.

Nothing is for sure and Sony has more flexibility than any other company to move around release dates since they are highly vertically integrated. Sony’s ability to control every aspect of their supply chain allows them to ramp up products for producing in a way that other companies can’t, especially since most companies rely on Sony for their sensors today. Production ramp issues have caused numerous delays in recent years, but to the best of my knowledge, Sony has never had an issue with this, beyond maybe yield rates on a new sensor, which once again they have complete control over resolving, unlike other companies. So Sony might surprise us at CES this year.

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via Sony