Sony a7V: B&H Photo / Amazon / Adorama
Map Camera released its sales ranking for February, and Sony is on top with the Sony a7V and a7CII in third. You can see the rankings below, along with Map Camera’s translated takes.
| New Digital Camera Ranking for February | |||
|---|---|---|---|
| Rank | Manufacturer | Product name | category |
| 1st place | SONY | α7V | Mirrorless camera |
| 2nd place | RICOH | GR IV Monochrome | Compact digital camera |
| 3rd place | SONY | α7C II | Mirrorless camera |
| 4th place | FUJIFILM | X100VI | Compact digital camera |
| 5th place | FUJIFILM | X-E5 | Mirrorless camera |
| 6th place | FUJIFILM | X-T30 III | Mirrorless camera |
| 7th place | RICOH | GR IIIx | Compact digital camera |
| 8th place | SONY | α6700 | Mirrorless camera |
| 9th place | Nikon | Z5II | Mirrorless camera |
| 9th place | FUJIFILM | X-M5 | Mirrorless camera |
The Sony α7V has secured the top spot for three consecutive months since its release.
The α7V achieved record-breaking sales in its launch month, securing the number one position by a significant margin. Perhaps as a result of this initial success, it experienced temporary shortages the following month. While it experienced similar periods of instability this time as well, it still managed to maintain its top position, demonstrating its immense popularity. Concerns had been raised about how its higher price point compared to previous standard models might affect sales, but these appear to have been unfounded. Its high potential seems to be well-received by users, who see it as well as justifying the price. Furthermore, the cashback offer for simultaneous purchase of a lens and camera as part of the launch campaign has also been well-received. This campaign is designed to encourage purchases from those looking to upgrade their camera body and lens to higher performance. (Purchase period ends March 23, 2026)In third place is the Sony α7C II.
The α7C II was ranked 9th in December 2025, the month the α7V was released, but it rose to 4th place the following January. This time, it has climbed even higher, reaching 3rd place. Last time, I mentioned that there may have been a surge in demand due to the end of the cashback campaign, but the campaign resumed about a month after it ended. Another factor in its rise in the rankings can be considered the price difference compared to the α7V. With a difference of more than 100,000 yen, and the cashback campaign also in place, it seems that people who didn’t need the high specifications of the α7V or who wanted a more compact camera chose the α7C II. However, there is no doubt that this is also because the α7V’s release has once again drawn attention to the α7 series.
For those wondering, Map Camera is kind of the B&H Photo of Asia, and it represents a large portion of Asian camera sales.
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