According to BCN, one of Japan’s largest sales trackers, Sony is currently the overall market leader, with 29.7% of sales followed by Canon with 26.3%. The Sony ZV-E10II was also knocked out of the top sales spot by the Canon EOS R50, which became the top seller.
In January 2025, Sony led the market in unit sales share by manufacturer, maintaining the top position for the third consecutive month with a 29.7% share. Canon ranked second with a 26.3% share. Together, these two companies accounted for more than half of the market.
The top-selling model ranking for January 2025 saw Canon’s EOS R50 take first place, reclaiming the top spot for the first time in two months by overtaking Sony’s VLOGCAM ZV-E10 II.
Sony ZV-E10II:
B&H Photo / Amazon / Adorama
via BCN
