It seems the Sony a7III launch event was really meant to show off how the a7III is a full frame camera for everyone. Sony has somewhat compressed the entire full frame market into the a7III except for high resolution and high ISO, which is an interesting move. It seems Sony’s strategy going forward might be High-ISO Full Frame, High-Frame Rate Full Frame, High-Resolution Full Frame, and then their catch all the Sony a7III. They even have a great pricing structure in space 2k, 3k, 4k. This could cause an interesting shift in marketing from Canon/Nikon going forward and I wonder if we might see a similar lineup from there APS-C NEX line-up if Sony gets serious about APS-C again, which they promised to do multiple times before.
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Sony a7III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama
