BCN: Sony Falls to Fujifilm in Japan


Sony has been killing it for years now, but the Instax mini Evo has been selling incredibly well. I have no doubt Sony will move back into second as Instax mini Evo sales cool, but this should be a reminder to Sony that things can change quickly and they should not rest on their laurels.

The share of Fujifilm ‘s sales volume manufacturers in the digital camera market (combined compact digital cameras, single-lens reflex cameras, and mirrorless single -lens cameras) has skyrocketed. It surpassed Sony in December 2021 and moved up to second place for the first time since 2019. It became clear in the ” BCN Ranking” that aggregates the actual sales data of home electronics mass retailers and online shops.

Fujifilm was behind the top three companies in Canon , Sony , and Nikon from January 19 to November 2008, but in December 2008, sales of “instax mini LiPlay” and “FinePix XP140” Increased and the market share increased to 15.1%. It surpassed Nikon for the first time. After that, the market share remained around 10% until November 2009, and the battle for 3rd place with Nikon continued, but in December, the market share surged to 21.5%, surpassing Sony and rising to 2nd place.

Fujifilm’s share was boosted by the instant camera check “instax mini Evo”  released in December 2009 . In the same month, the digital camera market’s share of unit sales by model was 10.7%, which was the top spot. You can take “emotional” photos with effects and print them. It is thought that the unique Currently, the compact type accounts for about 70% to 80% of the sales volume composition ratio of Fujifilm digital cameras by type. While camera manufacturers are reducing the handling of compact digital cameras, they are expanding their market share on their own routes.

BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report.

Via BCNR, Photorumors, FujiAddict

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A Tail of Two Cameras – Sony a7R and Leica M


Long-time readers know that I started blogging about photography at Leicarumors where I did reviews and attended meetings with Leica before diving into Fujifilm, Sony, and 43. At that time the Sony a7RII was a very hot camera and the Leica M9 was very popular too, but it had very limited useful high ISO and only 18MP. The Leica M240 attempted to address the shortcomings of the Leica M9 but got a little fat in the process which worried many Leica M fans. The amazing performance of the Sony a7RII didn’t help with many photographers’ disappointment, but Leica later addressed the form factor concerns with the Leica M10.

The Leica M10 shrunk the M back down into a more traditional form factor while going back to Leica’s roots in many ways, but by that point, Fujifilm had the Fujifilm GFX on the market and Sony had the Sony a7RIII, which was more impressive than the a7RII. Sony also came out with real-time AF on the Sony a7RIII and the Sony a7RIV launched around this time while Leica worked on getting the Leica M10R out.

Leica M10R was Leica’s first high-resolution M and it did a good job of showing off what Leica glass can deliver, but many bought into 24MP being enough among other arguments to downplay the advancement. It’s hard to tell how well this camera sold, but Leica prices haven’t been what they once were. During the M9 days used glass often sold for significantly more than new glass due to shortages. We really haven’t seen that in the Leica world since outside of a few new announcements, but we might if Leica M11 can deliver.

Now we have resolution parity with the announcement of the Leica M11. Sure the Sony a7IV has been out for a while now, but the 60MP sensor in the M11 is going to lead to some interesting comparisons in the months and years to come. Sony cameras arguably deliver the best full-frame image quality on the market when paired with good glass and it will be interesting to see if Leica can surpass them by objective measurements in addition to subjective measurements where Leica has always dominated. They are even providing unique features that allow the Leica M11 to stand out like a base ISO of 64 and the ability to capture 36MP files with 15-stops of dynamic range on their 60MP sensor that by default provides 14-stops of dynamic range.

Needless to say, I am impressed that Leica has finally seen the wisdom in maintaining resolution parity with Sony after all these years. ISO has become less of an issue in recent years with BSI technology and I personally don’t have a need for anything beyond 3200-6400 ISO today, which most cameras handle easily even at high megapixel counts. It’s hard to justify an $8,995 experience, especially if a $3,498 camera body can objectively beat its image quality in every other way or if size/weight does not matter a $5,999 medium format camera.

The Leica experience is one you simply have to have to appreciate. If you have never shot an M you should rent or borrow one, but don’t rush the experience because shooting traditionally takes time if you’re not used to a manual camera. Further designers at Sony should spend time with Leica cameras to understand how to layout their cameras better. The Sony a9 was the first camera that Sony got pretty much right in my experience and I still appreciate it today, but if I am ranking shooting experience Leica is still on top with Fujifilm falling further behind every year and Sony is pretty much dead last with everyone else between Sony and Fuji. I know many just want to get their work done, but getting all the algorithms and multifunction programable buttons out of the way does wonders for creativity and focus.

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IRIX Cine 21mm T1.5 Preorders Start


Irix Cine 21mm T1.5: Adorama

Irix Cine 21mm T1.5 is a full-frame cine lens. It is excellent for any work where you will require a wide and fast lens. The lens is available in imperial version with Sony E-Mount.

The f ±Irix Lookf
Cine lenses are designed to provide substance. They are supposed to have that f ±special look, an unidentified special thing that makes the movie stand out. Irix lenses come with their own cinematic look, the f ±Irix lookf . Round shaped blades and a shallow depth of field will cut your subject out from the background. The unique bokeh draws the contours of your subject to make them stand out. The soft highlights and subtle mist will smooth out those light streaks that show up on other lenses, providing stunning footage in every frame.

Catch every moment
A 21mm lens gives freedom to your creativity. Itf s wide, but not wide enough to cause distortion. With this focal length, all proportions are kept and your subject will look exactly like you see them compared to wider lenses. The fast T1.5 opens up unlimited possibilities to shoot in any light conditions without going too high on your ISO, and the weather sealing protects the lens in any weather conditions.

The T1.5 set
This 21mm will be our widest lens matching the 30mm and 45mm with T1.5, allowing for consistent shooting on a wide-open aperture. With such a wide lens, you can achieve amazing bokeh and easily match color, contrast, and brightness with the 30mm and 45mm.

Available mounts
Canon RF | Canon EF | Sony E | Nikon Z| L-mount |Arri PL | MFT

  • Full-frame sensor coverage
  • 11 rounded blade iris providing beautiful bokeh and cinematic look
  • Our fastest lens on the wide end
  • Compact and lightweight construction
  • Very low lens breathing
  • Weather-sealed construction
  • Adapter ring for easy use of follow focus
  • The possibility of mounting an additional support foot in two places

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Konica Minolta is Making Minolta Instant Cameras


Minolta decided to get out of cameras in 2006 and then later sold its DSLR camera division to Sony, which lead to some interesting hybrid DSLR designs from Sony before Sony went mirrorless. Now it looks like Konica Minolta wants a piece of the instant print market that polaroid established and Fujifilm Instax now dominates. If you are interested the Minolta instapix can be found on Amazon.

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Viltrox 24mm f/1.8 FE Firmware 1.04 Released


Viltrox 24mm f/1.8 firmware 1.04 was released. The details of the update are below and you can download the update here.

Firmware update instructions:
1. Optimize the focus effect.

AF 24/1.8 FE V1.0.4  Firmware Download

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Coming Soon
Viltrox 50mm f/1.8:
 B&H Photo / Amazon
Viltrox 35mm f/1.8: B&H Photo / Amazon
Viltrox 24mm f/1.8: B&H Photo / Amazon

VILTROX 85mm f/1.8 II: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 23mm f/1.4: B&H Photo / Amazon

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Viltrox EF-E5 AF Now Available


The new Viltrox EF-E5 AF adapter for E-mount can now be purchased from Amazon.

  • [Compatibility]: Compatible with Canon EF / EF-S series lens. The Viltrox EF-E5 lens adapter mount can be installed on the camera body of Sony E-mount cameras and NEX series cameras.
  • [OLED Display]: The EF-E5 has an OLED display, which can clearly display focal length, aperture, adapter ring mode and manual aperture mode on the screen
  • [Dual Focus Mode (PDAF & CDAF)]:The adapter ring can manually switch between two focus modes to adjust the desired focus method. The adapter ring can adjust the aperture and focal length, making the recording more comfortable
  • [Excellent Transmission Speed]:The EF-E5 lens adapter has built-in electronic metal contacts and an auto-focus system, which can increase focusing speed and focus faster and more accurately. It also has EXIF signal transmission function.
  • [USB Upgrade Port]: EF-E5, connect the adapter to the computer via USB cable and update the latest data to update the firmware

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