Category Archives: Sony Interview

Sony Market Share By Percentage 1H 2018 Analysis

Sony Market Share By Percentage 1H 2018 Brand U.S. Dollar Share Sony 40% Canon 33% Nikon 26% Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on Dollars Share, Jan.- Jun. 2018.   SonyMirrorlessPro received a more detailed report of about where Sony stands compared to Canon and Nikon […]

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The Art of Photography: Why Sony is Absolutely KILLING it Right Now

It’s taken some time, but mirrorless technology has finally begun to surpass the DSLR and now Canon/Nikon are trying to catch up. Ted Forbes has put together a great video explaining how and why mirrorless technology surpassed the DSLR, which he breaks down into 5 parts. Sensor Processor Software Power Lens Design In the first […]

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James Cameron To Shoot Avatar Sequels On Sony VENICE Camera System

Full Press Release: James Cameron’s Lightstorm Entertainment to Shoot AVATAR SEQUELS on Sony’s VENICE Camera New CineAlta Motion Picture System Chosen for Principal Photography on all-Sony Imaging Production; Unique Sony Extension System Enables Capturing What Used to be Impossible James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on […]

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Luminous Landscape Sony Interview

Where Sony’s been and where it’s going at the Sony Kando Trip 2.0 by Luminous Landscape: Sony made a commitment 5 years ago to become number one Mirrorless lenses have to be designed very differently from DSLR lenses The resolution and speed of AF technology in mirrorless is far more advanced than DSLR lenses Sony and Fujifilm are […]

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Cinima5D: Sigma Factory Tour With Kazuto Yamaki-san

Sigma is moving into Sony E-Mount in a big way and Cinima5D got a unique look inside their factory with Sigma’s CEO Kazuto Yamaki. It’s interesting to note that they still use a lot of older equipment because it’s more efficient and helps train new employees because it’s far too easy to get wrapped up […]

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DPR Sony Interview: CP+ 2018: 400mm, Sony a9, a7, Firmware Updates, and More

DPReview released their interview with Kenji Tanaka from Sony today and you can find a summary below of the key points. Sony isn’t strictly defining the a7III, but says consumers and professionals can use it even though it’s their basic camera The Sony 400mm is a big deal going into 2018 Sports photographers are a […]

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