Category Archives: Press releases

Sony Announces VENICE New High Frame Rate Capabilities Via Firmware Upgrade

The Sony VENICE, which is being used by James Cameron’s Lightstorm Entertainment to film the much-anticipated AVATAR sequels, will have a new firmware update that further expands the capabilities of the camera. Among the advancements of firmware Version 4.0 will be the ability to shoot High Frame Rate (HFR) at 120fps at 4K (2.39:1). See […]

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Sony a6400 Announced

The Sony α6400 mirrorless camera has been formally announced with Real-time Eye Autofocus, Real-time Tracking and World’s Fastest Autofocus all the technology from their full frame lineup in an APS-C body: Sony a6400 Jan 17th: B&H Photo / Amazon / Adorama World’s Fastest[i] 0.02 seconds[ii] AF acquisition speed plus 425 phase-detection and contrast-detection AF points […]

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The Sony Live Stream APSC Event Starts at 1:00PM EST

Sony is expected to make some APS-C announcements today at 1PM EST. I will cover the key points of the event below. Sony a6400 Jan 17th: B&H Photo / Amazon / Adorama 3 major announcements coming 30 million creators in their alpha community Sony has the number one share in the global full frame market […]

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Nikkei: “Sony is soon going to release a cheap, mid-level mirrorless camera”

It looks like Sony will be introducing a midrange APS-C camera soon. Yesterday the Japanese website Nikkei reported that Sony is soon going to release a new, cheap, mid-level mirrorless camera and today Photorumors did the same. Maybe this will be the Sony a6700 and the a7000 will come at a later date. We will see soon […]

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Sony EU is Offering an Additional 12 Months on Top of Their Standard Warranty

Products purchased in Europe generally come with a 2-year warranty, but now Sony is offering an additional year if you register your product within 60 days of purchase on their website. Offer ends 31st January 2020 – product purchase must be by this date. Product registration and activation of your one year extended warranty must […]

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Sony CES 2019 Livestream Starts at 8:00PM EST

Sony’s CES 2019 presentation will start at 8:00 PM EST and I will be live blogging below for those late to the broadcast. We expect some 8k TV’s to be announced and maybe some details about 8k cameras or the Sony a7SIII. If they announce a lot of 8k stuff it would be leapfrogging Panasonic […]

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