Sony Kenji Tanaka Interview: Sony a7SIII Coming This Summer! 4k/60P, 10-bit 4:2:2, RAW Video, and More?
DPR interviewed Kenji Tanaka from Sony about the affect COVID-19 is having on Sony and when the a7SIII is coming. Below is a summary of the interview:
- COVID-19 has had an impact on production, and on procurement of supplies, but manufacturing in China and Thailand has helped.
- COVID-19 should have a little long-term impact on production and logistics, but it might cause demand to decrease faster.
- There is still strong demands for the Sony a7III and a7RIV
- Demand is recovering in most regions already
- Full-frame video is a big growing opportunity
- The content creator market is growing rapidly so ZV1 has sold well even with COVID-19
- Demand for products like the ZV1 is increasing
- The Sony a7SII successor is coming later this summer the Sony a7sIII
- The Sony a7SIII will be completely new
- S from the S line originally stood for sensitivity but now it will stand for supreme thanks to the big pixels that many professionals and high-end users will like
- People want 4k/60p and 10-bit 4:2:2 in the a7SIII
- Sony is also working hard to deliver RAW video
- Technology and innovation are Sony’s strengths
- Sony continues developing products for consumers and not to compete with others they want their customers to say wow!
- More cameras will have stacked sensors in the future
- AF will get better with increased detection speed and accuracy for photo and video
- AI is very, very important for the future
- Sony is working on AI technology for the future and autofocus actuators for lenses
- In ten to fifty years computational photography will likely do a lot of the things that traditional lenses do now
- In the next 5 years, glass will still be superior to computational photography
- Lenses can still evolve a lot
- Unsure if cameras will act more like smartphones in the future or if smartphones will act more like cameras
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via DPR