New Sony APS-C Cameras Coming Soon and More

Pronews.jp reporting from the Sony booth with Kenji Tanaka Senior General Manager have some additional details from Photokina 2018 to share.

Using E-mount for high-end cinema cameras like “VINCE” is part of the strength of the Mount. It can be used for anything.
Sony is pushing AI as a way to evolve shooting
Sony E-mount is number one for full frame
Sony focused on full frame for the professionals to become number one, but now they will develop APS-C again
We should hear more about Sony APS-C by CP+
Photokina becoming a yearly makes it a little less special
SF-G Tough is equipped with performance equivalent to IP68 waterproof and dust-proof by eliminating the integrally molded shell and terminal insulation ribs, and the write-protection switch is abolished, and it also gives a bending strength of 18 Kg with impact resistance and pressure resistance

You can read Pronews.jp’s complete coverage here.