Luminous Landscape Sony Interview

• 7 years ago

Where Sony’s been and where it’s going at the Sony Kando Trip 2.0 by Luminous Landscape:

• Sony made a commitment 5 years ago to become number one
• Mirrorless lenses have to be designed very differently from DSLR lenses
• The resolution and speed of AF technology in mirrorless is far more advanced than DSLR lenses
• Sony and Fujifilm are leading the way
• The post DSLR world is the true digital age
• The Sony a9 is the first camera to really show off what the true digital age will bring
• Sony has the vast majority of the mobile market
• Sony’s biggest problem right now is producing enough of the sensors that are in demand
• They just celebrated their most profitable year
• Sony wants to continue innovating with their sensors and form factors
• They would like to see publishing become even easier due to the exponential growth of the technology behind it all
• Listening to the customers is key
• Sony has the core technologies today to continue disrupt the future