Sony Cyber-shot DSC-HX99:
B&H Photo / Amazon / Adorama
Released a retinal projection camera kit that meets the creative motivation of people with low vision *1
Sony’s imaging technology supports “With My Eyes,” a project that transforms “difficult to see” into “visible.”
Sony has developed a combination of the digital still camera Cyber-shot® “DSC-HX99” and the viewfinder “RETISSA NEOVIEWER” *2 , which applies the laser retinal projection technology of QD Laser Co., Ltd. (QD Laser). , the retinal projection camera kit “DSC-HX99 RNV kit” will be released in limited quantities.
The launch of this product is a new initiative in “With My Eyes,” a project developed by QD Laser, in which our company participates as a major supporting company, to change “difficult to see” to “visible” for people with low vision.
| Product name | release date | Sony store sales price |
|---|---|---|
| Retinal projection camera kit “DSC-HX99 RNV kit” | March 24th | 109,800 yen (tax included) |
Due to the characteristics of this product, it can only be purchased by those who have experienced the “DSC-HX99 RNV kit” at Sony’s directly managed stores after March 24 (Friday), the release date. As a general rule, one unit can be purchased per person. Click here for details .
The “DSC-HX99 RNV kit” uses a laser retinal projection method that is not easily affected by the focus adjustment ability of the eye, so even those who have difficulty seeing the images they want to shoot with conventional viewfinders and screens can enjoy the scenery captured by the camera. Images can be projected onto the retina to capture photos and videos *3 .
Aiming to be close to and support the creativity of all creators, Sony will provide people with low vision the opportunity to demonstrate their creativity through this product, and deliver the joy of shooting and the joy of expression.
In addition, with the aim of having more people use this product, we have been able to offer it at this price by bearing some of the costs. In addition, we plan to collaborate with schools for the blind, special support schools, and organizations that support people with low vision in Japan and the United States, and also plan to donate this product.
Sony’s purpose is to fill the world with excitement through the power of creativity and technology, and we are promoting the creation of products and services that emphasize inclusive design that embraces diverse users.
Towards an inclusive future, we aim to create a world where everyone can be themselves and share their excitement.
Comment from Mr. Mitsuru Sugawara, President of QD Laser Co., Ltd.
QD Laser continues to grow as a cutting-edge semiconductor laser company that creates new markets based on the philosophy of “illuminating people’s potential.” The laser retinal projection of RETISSA NEOVIEWER is a completely new technology that has been put to practical use ahead of the rest of the world. We hope that the “DSC-HX99 RNV kit” combined with Sony’s digital still camera will allow people with low vision to enjoy taking pictures, expand their range of activities, and discover new worlds.
*1:Low vision is a visual impairment for some reason that causes inconvenience in daily life, such as “difficult to see”, “dazzle”, and “difficult to walk due to narrow vision” even when wearing glasses or contact lenses. It refers to the state of being Its population is estimated at 250 million worldwide and 1.45 million in Japan.
*2:“RETISSA NEOVIEWER” is not a medical device and is not intended to treat or assist specific diseases or correct vision. Since there are individual differences in how it looks, it is recommended to experience the actual machine. The name has been changed from the conventional name “RETISSA SUPER CAPTURE”. “RETISSA” and “NEOVIEWER” are registered trademarks of QD Laser.
*3:It may be difficult to recognize images depending on the part and degree of impairment (such as when the function of the retina is degraded).
Main features of the retinal projection camera kit “DSC-HX99 RNV kit”
This product is a camera kit that combines Sony’s digital still camera Cyber-shot “DSC-HX99” and the viewfinder “RETISSA NEOVIEWER” that applies QD Laser’s laser retinal projection technology. The combination of the DSC-HX99, which has a high-magnification zoom lens in a compact body, and the RETISSA NEOVIEWER, which projects the scenery captured by the camera onto the retina, allows people with low vision to enjoy shooting various scenes. masu *3 . Saved still images and videos *4 can also be shared using a USB cable.
The combination of “DSC-HX99” and “RETISSA NEOVIEWER” will provide people with low vision with a shooting experience that can only be achieved with a camera using a high-magnification zoom, etc.
Digital still camera Cyber-shot “DSC-HX99”
The “DSC-HX99” is equipped with a 24-720mm *5 high-power zoom lens in a compact body, and is the top of Cyber-shot’s high-power zoom models (HX and WX series) that cover everything from wide-angle to super-telephoto . Model. Equipped with functions that allow you to enjoy full-fledged shooting, such as high-speed, high-precision AF performance and support for recording in RAW format.
( product information )
※Four:This unit does not come with recording media. Please purchase an optional Memory Stick Micro or microSD memory card.
※Five:Angle of view (equivalent to 35mm format).
RETISSA NEOVIEWER
“RETISSA NEOVIEWER” is a viewfinder that applies QD Laser’s proprietary laser retinal projection technology. Using a laser retinal projection method that is not easily affected by the focusing ability of the eye, it is possible to project a focused image even to the periphery of the retina. Even people who have difficulty seeing through conventional viewfinders or screens can project the scenery captured by the camera onto their retinas and shoot photos and videos *3 . ( product information )
About the “With My Eyes” Project
Since December 2020, QD Laser has been working on the “With My Eyes” project, which changes the “hard to see” of 250 million people with low vision around the world into “visible”. We continue our activities with the aim of delivering “visible experiences” to people with a vision and enriching their lives. In the first installment, we released a documentary movie showing how a person with low vision tried to take a picture with a laser retinal projection device. Sony has been participating as a supporting company since the second round, has been providing equipment since the third round, and is promoting the project jointly with QD Laser as a major supporting company.
“With My Eyes” project official website
1st project movie
2nd project movie
3rd project movie
About event exhibition
Sony will exhibit the “DSC-HX99 RNV kit” at the world premiere show “CP+” for cameras and photographic images to be held from February 23 to 26 in Yokohama, Kanagawa (Pacifico Yokohama). It’s a schedule. It will also be exhibited at the 38th CSUN Assistive Technology Conference (CSUN), one of the world’s largest international conferences on accessibility, to be held from March 13 to 17 in Anaheim, California, USA.
Main specifications of “DSC-HX99 RNV kit”
For main specifications and details, please visit the product site .
*“Sony” and “Sony”, product names, service names and logo marks used in this press release are registered trademarks or trademarks of Sony Group Inc. or its affiliates. “RETISSA” and “NEOVIEWER” are registered trademarks of QD Laser. Other product names, service names, company names or logo marks are trademarks, registered trademarks or trade names of their respective companies.