DCWatch Sony a6400 Interview

DC.Watch sat down with Sony about the new a6400. Below are excerpts from the interview:

Sony used the same mount for APS-C and Full Frame so that people could pick the right body for the job with any of their lenses.
Using the same mount also lets you upgrade easily
a6400 uses the same BIONZ X in the a9
The FE 24 mm F1.4 GM was designed to go well with APS-C and Full Frame bodies
The a6400 replaces the a6300 not the a6500 since it has IBIS
No comment about the replacement for the a6500 but it will exceed expectations
Most APS-C camera demand is for the high end
a6400 is about superior AF performance
The Sony a9 firmware update is coming in March and α7R III/α7 III will be in April
Sony can now use the image processing engine better in the Sony a9 which is why the improvement is coming
Sony focuses on the needs of everyone and not just professionals when designing cameras
Sony is trying to streamline there update and release schedule
The Sony a7III is selling well and it’s based on the advancements with the a9
The entire market is shrinking, but mirrorless continues doing well
Sounds like they want better battery performance across their line up
No data to release publicly about Imaging Edge software since its release
Since the a9 Sony professional services have grown
Sounds like their marketing is going to shift towards one mount for all when releasing and marketing new APS-C and Full Frame cameras

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