DPReview Tamron interview

DPReview Interviewed Tameron at CP+ 2018 and I have summarized the key points below.

The Tamron 28-75mm f/2.8 Di III RXD is an all new design
It took around one year to develop
The market is moving towards mirrorless
Sony is the biggest mirrorless camera, maker
Tamron hopes to make small high-quality lenses since there aren’t many available right now.
Took a jab at Sigma using their old lens designs.
Tamron will use lens designs made for FE going forward.
Mirrorless is good for photos and video
The 28-75mm has a stepping motor that is good for video.
When Canon and Nikon go mirrorless in the near future it’s likely that Tamron will adapt their FE designs for their mount.
The 28-75mm is polycarbonate and will have SP performance.
The 28-75mm is weather resistant.
Tamron wants to be recognized as a high-quality brand
Tamron tries to balance size and optical quality
Tamron doesn’t emphasize automation and sometimes manual assembly is better.
The DSLR audience is already in decline while mirrorless is growing.