BCN released its sales rankings in Japan for the first half of 2024. Here are the top brands for each of the different categories (BCN collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share/sales report):
| Category | No.1 manufacturer | Sales volume share |
| Digital camera with fixed lens | Kodak | 28.3% |
| DSLR camera | Canon | 73.5% |
| Mirrorless camera | Sony | 36.0% |
| Digital video camera | DJI | 45.2% |
| Action camera | GoPro | 40.2% |
| Interchangeable lens | Sigma | 18.2% |
Source: BCN via digicame-info, Photorumors