Sony Price Increases Coming August 1st

• 2 months ago

Notice regarding price revisions for some products

Sony Marketing Inc. will revise the manufacturer’s shipping prices of some products sold in Japan from August 1, 2024.

In light of the recent external environment, which has led to rising raw material costs, manufacturing and logistics costs, etc., we will revise the shipping prices as follows.

In addition, for products that have a manufacturer’s suggested retail price set, the suggested retail price will also be revised.

Record

◆ Shipping price and suggested retail price revision implementation date	August 1, 2024
◆Target categories	TV BRAVIA, Blu-ray Disc recorders, Blu-ray Disc players/DVD players, sound bars, component audio, digital single-lens cameras, lenses for digital single-lens cameras α [E mount], digital video cameras, digital still cameras, professional camcorders, headphones, microphones, recording media, etc. Click here for a list of applicable products (PDF).
◆Average price revision rate	About 10% increase

Increases Coming to…

Camera Bodies

• Sony α1
• Sony α9 III
• Sony α7R V
• Sony α7 IV
• Sony α7C II
• Sony α7S III
• Sony α6700
• Sony ZV-E10
• Sony FX6
• Sony FX30
• Sony ZV-1M2
• Sony RX100M7

Zoom Lens

• Sony FE 12-24mm F2.8 GM
• Sony FE PZ 16-35mm F4 G
• Sony FE 12-24mm F4 G
• Sony FE 16-35mm F2.8 GM II
• Sony FE 20-70mm F4 G
• Sony FE 24-70mm F2.8 GM II
• Sony Vario-Tessar T* FE 24-70mm F4 ZA OSS
• Sony FE 24-105mm F4 G OSS
• Sony FE 24-240mm F3.5-6.3 OSS
• Sony FE 70-200mm F4 MACRO G OSS II
• Sony FE 70-200mm F2.8 GM OSS II
• Sony FE 70-300mm F4.5-5.6 G OSS
• Sony FE 100-400mm F4.5-5.6 GM OSS
• Sony FE 200-600mm F5.6-6.3 G OSS
• Sony E-PZ 10-20mm F4 G
• Sony E 70-350mm F4.5-6.3 G OSS

Prime Lenses

• Sony FE 14mm F1.8 GM
• Sony FE 20mm F1.8 G
• Sony FE 24mm F1.4 GM
• Sony FE 35mm F1.8
• Sony FE 35mm F1.4 GM
• Sony Distagon T* FE 35mm F1.4 ZA
• Sony Sonnar T* FE 35mm F2.8 ZA
• Sony FE 50mm F1.4 GM
• Sony FE 50mm F2.8 Macro
• Sony FE 50mm F1.8
• Sony FE 85mm F1.8
• Sony FE 135mm F1.8 GM
• Sony FE 90mm F2.8 Macro G OSS
• Sony FE 100mm F2.8 STF GM OSS
• Sony FE 300mm F2.8 GM OSS
• Sony FE 600mm F4 GM OSS
• Sony E 50mm F1.8 OSS
• Sony E 35mm F1.8 OSS
• Sony E 30mm F3.5 Macro

others

• Sony NP-FZ100 Rechargeable Battery Pack
• Sony HVL-F60RM2 Flash
• Sony Radio-controlled wireless receiver FA-WRR1
• Sony Radio-controlled wireless commander FA-WRC1M
• Sony XLR adapter kit XLR-K3M
• Sony Shotgun Microphone ECM-B1M

via Sony