CineD interviewed Nobutatsu Takahashi-san From Sony at IPC 2022. Below is a summary of the interview:
The Alpha and Cinema camera team are one team right now
The Cine Alta is at the top of the cine line, followed by FX9, FX6, and FX3, and the FR7 coming
The FR7 is basically an FX6
There is some overlap with the a7SIII and FX3, but the operation side is completely different
People picking FX3 love film production
Sony listens to its customers to develop products
In the future, nothing is impossible, so we could see an electronic variable ND in the future in a small body
Computational power keeps increasing so those powers will be used to create a new way of doing computational filmmaking in the future in camera and with editing software
FR7 provides a unique connected video environment that is tablet-driven
Sony could release a software update to let the FR7 track people by moving the camera after them in the future