Tokina Price Increase Follow Up



In March Tokina announced it would be increasing prices in April now, Tokina has made another statement about price increases and lenses being discontinued. It looks like the list of discontinued lenses is just to switch to the PLUS branding, which includes a microfiber cloth and sticker on the box, but it will be interesting to see how prices and discounts balance out over time as this is the second price increase announced this year.

About price revision and renewing of Tokina brand lenses

Dear Customers,

We sincerely thank you for your continued support of Tokina lenses.

Due to recent cost hikes of raw materials and components, our production costs have been greatly increased. We have been making every effort to absorb the cost hike.

However, regrettably, we are not able to bear all the cost increase any further and we need to revise the price of all Tokina lenses. In line with this revision some of our Tokina lenses will be discontinued and renewed respectively as below. The global shipment of renewed models is scheduled to start from June, 2022.

Tokina lens to be renewed

The below models will be renewed. The renewed models will be marked with the “PLUS” sticker on the package and will come with Tokina branded microfiber cleaning cloth. The technical specifications remain the same.

Model name EAN code
Tokina atx-i 11-16mm F2.8 CF NAF PLUS 4961607640791
Tokina atx-i 11-16mm F2.8 CF CEF PLUS 4961607640807
Tokina atx-i 11-20mm F2.8 CF NAF PLUS 4961607640814
Tokina atx-i 11-20mm F2.8 CF CEF PLUS 4961607640821
Tokina atx-i 100mm F2.8 FF Macro NAF PLUS 4961607640876
Tokina atx-i 100mm F2.8 FF Macro CAF PLUS 4961607640883
Tokina atx-m 85mm F1.8 FE PLUS 4961607641064
Tokina atx-m 23mm F1.4 E PLUS 4961607641088
Tokina atx-m 23mm F1.4 X PLUS 4961607641170
Tokina atx-m 33mm F1.4 E PLUS 4961607641101
Tokina atx-m 33mm F1.4 X PLUS 4961607641187
Tokina atx-m 56mm F1.4 E PLUS 4961607641125
Tokina atx-m 56mm F1.4 X PLUS 4961607641194

Package design

The renewed models will be marked with the “PLUS” sticker on the package (on all sides).

 

Seal design and size can be changed without prior announcement. Seal position on the box can be slightly different from real product.

Following the renewing the Tokina lenses, the following products will be discontinued.

Model name EAN code
Tokina atx-i 11-16mm F2.8 CF NAF 4961607696958
Tokina atx-i 11-16mm F2.8 CF CAF 4961607696941
Tokina atx-i 11-20mm F2.8 CF NAF 4961607634752
Tokina atx-i 11-20mm F2.8 CF CAF 4961607634769
Tokina atx-i 100mm F2.8 FF MACRO NAF 4961607634462
Tokina atx-i 100mm F2.8 FF MACRO CAF 4961607634455
Tokina atx-m 85mm F1.8 FE 4961607634486
Tokina NEW atx-m 85mm F1.8 FE LTD 4961607640418
Tokina atx-m 23mm F1.4 E 4961607634585
Tokina atx-m 33mm F1.4 E 4961607634622
Tokina atx-m 56mm F1.4 E 4961607634639
Tokina atx-m 23mm F1.4 X 4961607634646
Tokina atx-m 33mm F1.4 X 4961607634653
Tokina atx-m 56mm F1.4 X 4961607634684
Tokina AT-X 107 f/3.5-4.5 DX Fisheye NH NAF 4961616965564
Tokina AT-X 107 f/3.5-4.5 DX Fisheye NH CEF 4961616965632

We would appreciate your kind understanding and cooperation.

Tokina ATX-M 85mm f/1.8 FE:

B&H Photo / Amazon

Tokina atx-m 23mm f/1.4: B&H Photo

Tokina atx-m 33mm f/1.4: B&H Photo

Tokina atx-m 56mm f/1.4: B&H Photo

Tokina SZ Super Tele 500mm f/8:

B&H Photo / Amazon

Tokina SZ Super Tele 400mm f/8:

B&H Photo / Amazon

Tokina SZ 8mm F2.8 E FISH-EYE:

Amazon

Tokina SZ Super Tele Finder:

Amazon

Tokina SZ 2x Extender For T-Mount TA-020

Amazon

via FujiAddict