Nikonrumors spotted a price hike in Sony XQD card prices and we should all be concerned about the format. Up until this point, only a few cameras have added XQD slots as a selling point, but Sony’s lack of an XQD option for the Sony a9 should have been a warning about the viability of the format. Sony has launched a lot of formats over the years like memory stick, that were useful, but failed.
If Sony can’t find a way to drive down the price of XQD it will never become a viable format for the majority of photographers that are now used to inexpensive large storage. Of further concern is Sony canceling all of the previously unfulfilled orders at the original price, because it means Sony was losing money on the format and that is never a good sign.
via Nikonrumors