images courtesy of camerasize.com
Yesterday Fujifilm released a widely leaked video-centric camera the Fujifilm X-H1 and it has been very well received so far and once again Sony doesn’t have a camera to compete with it at this time. Photographers/Videographers that focus only on sensor size will want to compare the Fuji X-H1 to the a6500, while those that look at features/capability will compare it to the a7/a9 series of cameras. Fujifilm is building a great ecosystem for working photographers interested in APS-C cameras and GFX, while Sony seems very focused on their full frame line-up, which is significantly more expensive.
If we are being realistic about the future of photography the camera war will likely end up being determined by these two companies that are blazing the way for others to follow, but we won’t know which one is right for many years to come. Panasonic and Olympus will likely end up occupying a nitch in the market, while the highly anticipated mirrorless cameras from Nikon/Canon will take generations to become serious competitors in the mirrorless world. 2018 is already off to a great start and I hope Sony keeps up the momentum with their Sony a7SIII and Sony a7III later this year.
Sony a9: B&H Photo / Amazon / Adorama
Sony a7RIII: B&H Photo / Amazon / Adorama
X-H1 Camera: B&H Photo / Amazon / Adorama
Sony a6500: B&H Photo / Amazon / Adorama