Sony and Canon dominated the overall most popular photography & videography gear of 2017 at lens rentals. It’s pretty safe to say Sony is now solidly #2 overall in the professional market and gaining on Canon. It’s unlikely that they will surpass Canon this year, but it is coming and Nikon is being relegated to a nostalgia brand as companies like Fujifilm, Panasonic, and Olympus continue to take up market share in addition to Sony. While Nikon will likely never recover their market share it is still possible for Canon to hang on if they release something incredible in 2018. You can read the full article here.