image courtesy of image sensor world
Photolari published an interesting interview with Sony today that includes a few details about the potential future production of a Sony medium format camera. Sony claims if they decided to launch a medium format camera they could do it, but that now is not the right time. The launch of a medium format camera would require Sony to build a new ecosystem and they are quite busy right now building out their full frame camera system. It would also be a good idea for Sony to get their user interface locked down similar to Fujifilm in order to make more users happy because even their new Sony a9 user interface has not quieted complaints from photographers.
via Photolari