Sony, Fujifilm, Nikon, Panasonic, Ricoh, Canon, Samsung, Sigma, Tamron, EyeFi, and Digital Photo Academy, sponsor the Portraits of Love project along with the USO and PMDA, which is a project that tries to capture a memory for soldiers to take with them when they are deployed. If you have the time/resources/skill it is a worthy cause to donate too. Alpha universe has and interview of a Sony photographer that joined the program, which might interested you if you’re thinking about applying.