Sony a7RIV Launch Coverage

Sony a7RIV: B&H Photo / Amazon / Adorama

Photography Blog – Hands-On
explora – Sony Reveals Revamped a7R IV with 61MP Sensor and Redesigned Body
albertdros – Sony a7R4 First Impressions


Sony a7 News, Rumors, and Collaboration
Sony a7 Owners Group

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Live Video at Launch



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Sony a7RIV Officially Announced – Featuring a New 61MP BSI Sensor Meant to Rival Medium Format

Sony a7RIV: B&H Photo / Amazon / Adorama

Key Features:

  • World’s first(1) 35mm full-frame 61.0 MP(2) back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor
  • 15-stop(3) dynamic range at low sensitivities, resulting in smooth, natural gradations ranging from deep shadows to highlights
  • High-speed continuous shooting at up to 10 fps(4) with full AF / AE tracking for approximately seven seconds(5) in full-frame mode with an increased buffer memory, and approximately three times as long in APS-C mode
  • 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points
  • Debut of Real-time Eye AF for movie recording(6) and advanced Real-time Tracking(7) plus Real-time Eye AF for still image recording
  • Features an APS-C crop mode delivering stunning high resolution images of 26.2MP(2)
  • 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electronic viewfinder with outstanding detail, brightness and contrast
  • Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity(8), FTP wireless transfer, faster data transfer via USB and more
  • Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode(9), S-Log3, HDR workflow support
  • Multi Interface Shoe™ with digital audio interface delivers the high-quality sound recording with Sony’s new microphone and XLR microphone adaptor
  • Additional enhancements to the body design include an improved grip and button layout for improved control with compact, lightweight body

NEW YORK — July 16, 2019 — Sony Electronics Inc. today announced the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics. “The new Alpha 7R IV combines medium format-level image quality with high-speed shooting, extremely fast focusing and an extensive list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.” Read More »

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Sony Launch Event – Sony a7RIV

Sony isn’t allowing the stream to be embedded so if you can watch it you will have to look here. If you’re at work and can’t watch there will be a summary below.

Sony a7RIV: B&H Photo / Amazon / Adorama
Medium format like performance
1 Mount for all
First new sensor since Sony a7RII
Low Noise
15-stops of dynamic range
Resolution to spare
249MP Photo from an almost gigapixel shot with sensor-shift
Lots of talking about cropping to APS-C
567 AF Points
325 AF points for APS-C
10 FPS AF-C and exposure while tracking at 61MP
AI tracking like a9
6k oversample for 4k
Real-time eye AF for video
New mic with a digital signal all the way into the recording stage of the camera for the first time
5.76Milion EVF
New Grip
Coming Sept for $3,500


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Sony Announcement Event Coming Tomorrow at 10AM EST

Sony is going to have a live announcement event tomorrow at 10am. So far the stream is locked to the alpha universe page, but I will try to find a stream tomorrow. The stream will also be covered fully here if you are unable to watch so stay tuned.

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via Sony

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Prime Day 2019 Has Started: Updated

Amazon will have deals throughout the next two days and if you shop through our links it will help support the site. I will update this post through the next two days with any photography deals I come across, but many of the deals are timed exclusives to check back frequently.

Nanuk 920 Waterproof Hard Case with Foam Insert
Pelican Storm iM2750 Case With Padded Divider Set
Pelican Storm iM3075 Case No Foam (Black)
Pelican 1520 Case With Foam
Pelican 1610 Case with Foam

Rokinon 8mm F2.8 UMC Fisheye II (Black)
Rokinon AF 35mm f/1.4 Auto Focus

Almost all adapters on sale
Fotodiox Pro Lens Mount Adapter Compatible to Sony E-Mount Cameras
Fotodiox Pro Fusion Plus Adapter Compatible with Canon EOS Lenses to Select Sony E-Mount Cameras Autofocus Smart Adapter

Storage: Almost all sizes and configs on sale too
Drobo 8D
Drobo B810n: Network Attached Storage (NAS) 8-Drive Hybrid Storage Array – Gigabit Ethernet x 2 ports

WD Blue 3D NAND 4TB Internal PC SSD – SATA III 6 Gb/s, 2.5″/7mm

PNY CS900 960GB 2.5” Sata III Internal Solid State Drive
HyperX Fury RGB SSD 960GB SATA 3 2.5″ Solid State Drive Black Case with Multi-Color RGB

WD Red 6TB NAS Internal Hard Drive – 5400 RPM Class, SATA 6 GB/S, 256MB Cache, 3.5″
Seagate Barracuda Pro Performance Internal Hard Drive SATA HDD 14TB 6GB/s 256MB Cache 3.5-Inch

Samsung Duo Plus 256GB – 300MB/s USB 3.1 Flash Drive
Samsung T5 Portable SSD – 1TB – USB 3.1 External SSD
Lexar Professional SL100 Pro Portable Solid-State Drive 1TB
G-Technology 1TB G-DRIVE mobile SSD Durable Portable External Storage – USB-C

PNY P-SDX128U395-GE Elite Performance 128 GB High Speed SDXC Class 10 UHS-I, U3 Up to 95 MB/Sec
Lexar Professional 633x 128GB SDXC UHS-I
Lexar Professional 633x 1TB SDXC UHS-I/U3 Card
Lexar Professional 2000x 64GB SDHC UHS-II – SAVE ALMOST 50%
Lexar Professional 1000x 128GB SDXC UHS-II – SAVE OVER 50%

Note: The savings are not always shown until check out, but you should see the following in the text if you look closely

This is from the above Lexar 2000x savings


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Outstanding Sony Saving Are Here: Sony a7RIII Only $2,498 and a7II for $898

B&H Photo and Adorama have some big savings on Sony equipment.

Sony a9 (Save $1,000):
B&H Photo / Amazon / Adorama
Sony a7RIII (Save $500):
B&H Photo / Amazon / Adorama
Sony a7II (Save $500):
B&H Photo / Amazon / Adorama
Sony a7sII (Save $400):
B&H Photo / Amazon / Adorama
Sony a7rII (Save $300):
B&H Photo / Amazon / Adorama

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