Viltrox Will Announce LAB Lenses Like The Viltrox 135mm f/1.8 LAB and Possibly More at NAB 2024


Viltrox released a teaser for NAB 2024 about LAB lenses being announced, which could just be the Viltrox AF 135mm f/1.8 LAB that we have known about for a while, but now we have Viltrox’s 2024 roadmap which includes:

  • Viltrox AF 35mm f/1.2 LAB
  • Viltrox AF 50mm f/1.2 LAB
  • Viltrox AF 85mm f/1.2 LAB
  • Viltrox AF 135mm f/1.8 LAB
  • Viltrox AF 35mm f/1.4 FF Pro
  • Viltrox AF 50mm f/1.4 FF Pro
  • Viltrox AF 85mm f/1.4 FF Pro
  • Unknown AF f/1.2 APS-C lens

Viltrox is also expected to announce the Viltrox 56mm f/1.7 and Viltrox 40mm f/2.5 in April so Viltrox could announce them around this event too.

Viltrox Lenses can be found at B&H Photo and Amazon

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Voigtlander NOKTON 50mm f/1.0 Aspherical Preorders Started


Voigtlander NOKTON 50mm f/1:
B&H Photo / Amazon

The Voigtlander NOKTON 50mm f/1.0 Aspherical was finally listed on B&H Photo after being announced back in February.  You can read all the details here.

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Sigma 50mm f/1.2 DG DN | Art Coming Soon and Sigma Announcement Event on 3/26 at 8am EST


The Sigma 50mm f/1.2 will be coming soon for Sony E and Leica L mount. The lens will have 13 aperture blades with a 77mm filter size and should be more affordable than the Sony FE 50mm f/1.2 GM.


There is also a Sigma announcement event coming up on 3/26 at 8 am EST when the Sigma 50mm f/1.2 DG DN | Art might be announced.

via Photorumors

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Viltrox 56mm f/1.7 and Viltrox 40mm f/2.5 Coming In April


According to Weibo the Viltrox 56mm f/1.7 and Viltrox 40mm f/ 2.5 will come next month in April and both lenses will be priced at around 899 yuan or $124.87 USD. Both lenses will be very affordable and will likely be worth picking up.

VILTROX’s new AF56mm F1.7 APS-C and AF40mm F2.5 full-frame lenses may be released next month.

AF56mm F1.7 debuts with Fuji X mount, equipped with Fuji X/Sony E/Nikon Z mount, and is expected to sell for only 899.

AF40mm F2.5 debuts with Nikon Z mount and is available with Nikon Z/Fuji X/Sony E mount. It is expected to sell for only 899.

Viltrox Lenses can be found at B&H Photo and Amazon

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via Weibo , FujiAddict

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7Artisans 50mm f/1.8 Announced


7Artisans’ announced its first AF lens for E-mount the 7Artisans 50mm f/1.8 today and it can be ordered from Amazon with discount code 10L458U4 to save 10% or from B&H Photo.

  • 📷【STM Stepping Motor, Capture Remarkable Moments with Ease】High-Speed and Reliable Autofocus System, effortlessly create high-quality photos and videos.
  • 📷【Golden Focal Length and Immersive Atmosphere with F/1.8 Wide Aperture】True Perspective, 50mm focal length that mimics the human eye’s perspective, perfect for captivating portraits. Embrace the ambiance of your shots with exceptional in-focus image quality and a wide aperture of F/1.8.
  • 📷【9-group 11-element optical structure】 Including an ED glass element and two aspherical and high-refractive glass elements, this lens delivers excellent distortion and chromatic aberration control even at wide apertures.
  • 📷【Linear Adjustable Aperture Ring for Effortless Video Shooting】Seamlessly adjust the aperture with the linear adjustable ring, making video shooting a breeze.
  • 📷【Supports Face/Eye Detection】Utilize the face/eye detection feature to capture stunning portraits with precise autofocus and exposure.
  • 📷【Support EXIF and Firmware Upgrade】Enables precise recording and preservation of critical shooting data. This feature provides shooting convenience and flexibility, enhancing your post-processing workflow. Firmware Upgrade ensures access to the most advanced features and improvement
  • ❤️【After-Sales Service】 We are committed to providing our customers with an exceptional experience, if you encounter any issues during use, please feel free to contact us.
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2024 Meike Roadmap


Meike will release 3 additional AF lenses for E-mount.

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