Business Insider Japan Sony Executive Interview


Business insider Japan interviewed Shigeki Ishizuka, Representative Director and CEO of Sony Electronics and Ichiro Takagi, Executive Vice President and COO of Sony Electronics. Below is a summary of the interview:

  • COVID affected the Electronics sector first, but it has already begun to recover
  • Sony plans to change the company name on April 1, 2021. The part that has the headquarters function that controls the group has become the “Sony Group”, and it is decided that the current Sony Electronics will become “Sony”.
  • The electronics business decreased by 152.1 billion yen compared to the same period of the previous year
  • For Japan, China, Europe and the United States, the second quarter will return to the same level as the previous year and improve in the fourth
  • We expect impacts to remain in South America, India and parts of Southeast Asia
  • Sony has been impacted since January because events in China caused supply chain issues for Sony
  • “Immediate measures to change the source of purchase from China to other countries and manufacturers”
  • Sony now has two or three suppliers for their parts
  • The sale of big screen TV’s actually increased by as much as 50%
  • When things get tough the premium stuff seems to continue selling well
  • Soundbars also sold very well
  • “As for cameras, environmental factors are still significant. If travel demand does not return, it will be difficult to make a full-scale improvement in sales. However, we expect that demand will surely return for next year and next year,”
  • New cameras like the Sony ZV1 are also having trouble selling since people aren’t going out much
  • “The digital camera market is tough”
  • Sony has been ahead of the competition since 2012, but to be successful you have to maintain a certain scale
  • Video will grow as part of digital cameras
  • “Sony will also launch α (one eye) in the video main.”
  • Imaging Edge Webcam will come to the Mac in the fall
  • Sony is ready for times like these and they will get through it by emphasizing their innovations
  • “In the short term, we will offer what we already have as a solution, but assuming that the situation like Corona will continue, I think we will make products with new technologies.And we will pursue synergies as “new electronics” rather than camera alone.

    Specifically, we will aim for a complete fusion of how to integrate the smartphone and camera.

    Sony is the only company in the world that has a full-fledged smartphone and camera business. I would like to significantly increase development investment in the telecommunications business that was hard-played and solutions for cameras and professionals, and strengthen the development in the short and long term.” (CEO Ishizuka)”

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via Business Insider

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