Sony Wins Multiple EISA Awards


The Sony Alpha 7R IV is the first full-frame mirrorless camera to boast an incredible resolution of 61 million pixels. It’s also equipped with one of the industry’s best autofocus systems, including AI-driven Real-time Tracking and Real-time Eye AF. Up to 10fps burst shooting with AF and AE is possible. Furthermore, with its 5-axis in-body image stabilisation, blurred pictures due to camera shake are reduced to a minimum. With its sharp electronic viewfinder and extremely fast BIONZ X processor, this camera is a highly reliable and capable tool that provides the versatility to handle virtually any photographic situation to the highest standard.

Sony a7RIV: B&H Photo / Amazon / Adorama


This innovative compact camera is aimed at content creators and vloggers, offering great video capabilities such as 4K recording and S-Log gamma. Its high-quality built-in microphone comes with a windshield for outdoor shooting; alternatively an external microphone can be used via the audio input or the multi-interface shoe. The ZV-1 is also a very good photo camera with a fast AF system and versatile vari-angle screen. Together with the optional grip that features a built-in wireless remote control and doubles as a tripod, the ZV-1 is an excellent production tool which lets vloggers easily create and share content.

Sony ZV-1: B&H Photo / Amazon / Adorama


This large aperture, wideangle zoom for full-frame mirrorless cameras provides excellent quality at a very competitive price. It’s available in both Sony E-mount, and L-mount for Leica, Panasonic and Sigma cameras. By optimising the design for mirrorless, Sigma has made a lens that’s considerably smaller and lighter than its DSLR counterpart, yet provides fantastic optical quality. It also boasts fast and silent autofocus, and is weather-sealed for outdoor shooting. The result is a superb lens that’s perfect for a wide range of subjects including architecture, landscapes and astrophotography.

Sigma 14-24mm f/2.8 DG DN Art: B&H Photo / Amazon / Adorama


This Tamron lens is a classic telephoto zoom for Sony E-mount mirrorless cameras, with a large aperture of f/2.8. It delivers excellent sharpness and contrast across the frame at all focal lengths, even wide open. It also boasts weather-resistant construction, using lightweight yet durable materials. The optical design exploits several special elements and coatings, while a floating focus system ensures crisp and sharp images, even at close subject distances. With a very quiet but responsive autofocus mechanism, this lens is a bargain in its class, both for photography and video.

Tamron 70-180mm f/2.8 Di III RXD FE: B&H Photo / Amazon / Adorama


This all-in-one zoom lens is the first in its class to offer a fast aperture of f/2.8 at the wideangle end, together with compact size and light weight. Thanks to a combination of special lens elements and intelligent software corrections, the Tamron 28-200mm F/2.8-5.6 Di III RXD achieves an impressive optical performance, giving clean, sharp images. In combination with the fast aperture, a close focus distance of just 19cm allows users to shoot close-ups with nicely blurred backgrounds. The autofocus is fast, accurate and quiet, which is a boon for photographers and video makers alike.

Tamron 28-200mm f/2.8-5.6 Di III RXD FE:
B&H Photo / Amazon / Adorama


This ultra-telephoto zoom will be appreciated by those who love nature and sports photography but don’t want a heavy lens. It is affordable and lightweight for its class, yet delivers great sharpness even at maximum aperture, which is very important for a lens that will often be used between 400mm and 600mm. Autofocus is very fast, and the large zoom ring moves smoothly from 200mm to 600mm without changing the length or balance of the lens, making it comfortable to use. The range can be extended even further with Sony’s 1.4x and 2.0x teleconverters, maintaining full autofocus capability.

Sony 200-600mm FE: B&H Photo / Amazon / Adorama


The compact and lightweight Sony FE 20mm F1.8 G is an exceptional lens that provides really sharp images in all areas of the frame, even at f/1.8. Its optical design features advanced aspherical elements and extra-low dispersion glass to deliver high corner-to-corner image quality with minimal distortion, while suppressing chromatic aberration. The 9-bladed diaphragm allows the photographer to create beautifully blurred backgrounds. Two XD Linear Motors guarantee very fast, precise and silent focusing, while the 18cm minimum focus distance (in manual focus mode) can be used for striking close-ups.

Sony FE 20mm f/1.8 G: B&H Photo / Amazon / Adorama

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