Lensrentals: Sony Continues Making Progress in 2019 Most Popular Photography and Videography Rentals


Lens Rentals deals with a pretty substantial portion of the photography rental market and they released their 2019 data. Sony has quickly become a force in the world of photography and they are still growing. Sony’s overall share of Lensrentals’ market grew from 14.58% to 15.37% in 2019.

Market Share of Lens Rentals in 2019 by Mount
Brand This Year Last Year
Canon EF Mount 45.48% 48.85%
Sony E Mount 23.90% 22%
Nikon F Mount 14.04% 15.53%
Micro Four Thirds 7.14% 7.09%
Fuji X Mount 3.53% 3.38%
Canon RF Mount 1.29% 0.11%
PL Mount 1.24% 0.68%
Nikon Z Mount 0.79% 0.1%
Leica M Mount 0.70% 0.76%

Sony E Mount rentals rose from 22% to 23.90%

Market Share of Camera Body Rentals in 2019
Brand This Year Last Year
Canon EF Mount 36.3% 41.03%
Sony E Mount 27.16% 26.44%
Nikon F Mount 13.09% 14.89%
Micro Four Thirds 9.23% 10.37%
Canon RF Mount 4.91% 0.65%
Fuji X Mount 4.28% 3.84%
Nikon Z Mount 2.26% 0.38%
Fuji GFX Mount 1.02% 0.51%
Leica M Mount 0.65% 0.59%

Sony E Mount body rentals rose from  26.44% to 27.16%

Market Share of Gear Rented by Brand in 2019
Brand This Year Last Year
Canon 35.84% 37.17%
Sony 15.37% 14.58%
Sigma 13.96% 12.96%
Nikon 9.82% 9.62%
Tamron 4.3% 3.85%
FujiFilm 4.14% 3.74%
Zeiss 3.09% 3.68%
Panasonic 3.6% 3.42%
Metabones 2.41% 2.66%
Remainder of Brands 7.47% 8.32%

The overall market share has remained pretty stagnant for years now, but Sony continues to make progress rising from 14.58% to 15.37%. Canon seems to be the big loser in 2019.

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via LensRentals

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