Sony Will Challenge Canon and Nikon at The 2020 Tokyo Olympics


Sankeibiz is reporting that Sony will challenge Canon and Nikon at the 2020 Tokyo Olympics and it calling them the Zebra of the typical Canon/Nikon Black and White battle for sports supremacy.

“the competition for the share of the news camera, which attracts attention each time the Olympics, is gradually rising. From the color of the exterior of the telephoto lens to the battle of the two big-headed Canon / Nikon, also known as the “black and white confrontation”, this time a mirrorless one eye male Sony who splits the telephoto lens with black and white “Zebra” color into it The trend here also keeps an eye on it.”

While Sony’s presence at the 2020 Olympics will be a disrupter I think it might have been a good idea for Sony to make their lenses look a little more unique. The casual observer will likely see more Canon lenses than anything else. The Olympics could be a turning point for Sony the way it was for Canon.

“It is the Canon of “white” and Nikon of “black” that divides the cameraman’s seat of the Olympics. The history of “Black and White Showdown” is old, and late-on Canon shows its way into the 1980s, while Nikon, who has taken the seat of the camera in the 1950s Tokyo Olympics Erode. Although the two companies’ shares have reached antagonism, the decisive change occurred at the Athens Olympics where the use of digital single-lens reflex cameras in 2004 began in earnest. Canon overwhelmed Nikon with the introduction of digital single-lens reflex camera “EOS-1D Mark II”. Since then, Nikon has been reviving, but according to industry officials, Canon is leading with the latest share of around 6 to 4 to 7 to 3.

Sony is trying to enter this fierce battle. Among the mirrorless machines that do not have a reflector in the camera body of the digital single-lens camera, Sony is ahead in the “full-size machine” equipped with a large image sensor. The high-quality, full-size mirrorless single-lenser is said to be one of the few growth stocks in the downturn digital camera market due to the spread of smartphone cameras. If you can sell a large weapon and show a sense of presence at the Tokyo Olympics and Paralympics next year, you can look forward to the “Shimokatsu” that Canon once realized with digital single-lens reflex cameras.”

Sony has been dominating lately thought and their latest long glass announcement has silenced even the most ridiculous of critics and there is a good chance that Sony a9 or even Sony a9II owners will capture the best images from the 2020 Olympics.

via Sankeibiz

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