Sony EISA 2018 Awards


Sony a7III
The third generation of Sony’s high-resolution mirrorless camera, the α7R III has a 42.4-megapixel back-illuminated Exmor R CMOS sensor that produces images with tremendous detail. At the same time it provides high shooting speeds of up to 10 frames per second with autofocus tracking, allowing it to keep moving subjects in sharp focus. The 5-axis in-body image stabilisation system has been fine-tuned to support the high-resolution shooting capacity, meaning you can use the camera handheld in a wide range of conditions.


Sony a7III
With the α7 III, Sony has set the standard for an all-round full-frame mirrorless camera capable of tackling many forms of photography. The new 24.2-megapixel back-illuminated Exmor R CMOS image sensor provides outstanding image quality in a wide range of lighting conditions. The autofocus system covers almost the entire frame, making it easy to focus on and track moving subjects that are not in the centre of the frame. With a burst speed of 10 frames per second and a 4K video mode, the α7 III is ready to capture fast action.


Sony RX10IV
Sony’s fourth-generation ultra-zoom camera, the RX10 IV combines a versatile 24-600mm equivalent f/2.4-4 ZEISS Vario-Sonnar T* lens with a large sensor: namely a 1in, 20.1-megapixel Exmor RS CMOS stacked image sensor. This combination allows the user to shoot sharp images across the entire zoom range from wide-angle to super-telephoto, without the need to change lenses. The Fast Hybrid autofocus system employs the same High-density Tracking technology as the Sony α series of cameras, which makes it easier to track fast-moving subjects such as birds in flight.


Sony FE 100-400mm F4.5–5.6 GM OSS
This super-telephoto zoom lens is ideal for sports and nature photography, and offers great sharpness throughout the zoom range. Vignetting is insignificant while distortion is very low and is not an issue for the type of photography typically practised with this lens. The autofocus is very fast, precise and silent, while the optical stabilisation ensures sharp photos at slow shutter speeds. Built to be used under adverse weather conditions, it is a great lens that offers very high image quality.


Sony SEL1635 GM 16-35mm f/2.8
Part of Sony’s premium G Master series, this is a great wide-angle zoom that provides impressive sharpness across the entire image. The lens has weather sealing and is well built for professional use, but is lighter in weight compared to its competitors. Yet it outperforms most of them, not only in terms of sharpness, but also giving images with low vignetting and minimal distortion. It’s a perfect lens for landscape, architecture and cityscape photography.


Tamron 28-75mm Di III RXD FE
This Tamron is a high-speed standard zoom designed for full-frame mirrorless cameras. Compact and lightweight at just 550g, it is an excellent fit for small cameras such as the Sony α7 family. It is designed to produce enough detail for the newest high-resolution sensors, while the large aperture makes it easy to throw the background out of focus with a beautiful ‘bokeh’ effect. The fast, quiet autofocus motor is capable of keeping moving subjects in focus. Overall this lens provides very good performance at a highly competitive price.

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