Photokina 2018 Drama: Sony Confirms Attendance


It seems there was some drama caused by rumors that vendors were dropping out of Photokina 2018, which turned out to be untrue. The noise must have gotten pretty bad because Photokina issued a press release confirming that all of the major camera makers would be in attendance. Of course, Sony has lots of new stuff to show off and we might even see the Sony a7SIII in time for Photokina.

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Photokina 2018: high exhibitor demand

Five months prior to the start of the 35th edition of photokina on 26 September 2018, the organisers are expecting every single exhibitor space in the halls in Cologne to be filled. Leading companies of the industry like Arri, Canon, Cewe, DJI, Epson, Fujifilm, Kodak Alaris, Leica, Manfrotto, Nikon, Olympus, Panasonic, Profoto, Sigma, Sony, Tamron and Zeiss have already secured their stands at the coming event. The application phase is also moving full speed ahead for photokina 2019.

“Last year we reached a series of important decisions affecting the future of photokina, and can now see that these decisions are already having a positive impact in 2018”, according to Christoph Werner, Vice President Koelnmesse. “We are pleased that many technology leaders have decided in favour of participation in photokina – in some cases extending beyond 2018.”

Photokina is also of great interest to young companies. With the Imaging Lab, a format was created that brings together start-ups, research institutions and the innovation departments of the technology leaders to jointly enable a look into the future of imaging.

via Photorumors

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