Sony Only Second to Canon on Lensrentals Most Popular Gear Rented in 2017 List

Sony and Canon dominated the overall most popular photography & videography gear of 2017 at lens rentals. It’s pretty safe to say Sony is now solidly #2 overall in the professional market and gaining on Canon. It’s unlikely that they will surpass Canon this year, but it is coming and Nikon is being relegated to a nostalgia brand as companies like Fujifilm, Panasonic, and Olympus continue to take up market share in addition to Sony. While Nikon will likely never recover their market share it is still possible for Canon to hang on if they release something incredible in 2018. You can read the full article here.

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  • WillMondy

    I’m amazed that Nikon is losing out so badly.
    Their cameras are now far better than Canon.

    If I had chosen a D40x instead of a 400D I would probably still be with Nikon rather than dumping Canon for Sony.

    Personally, I don’t know many photographers still using Canon gear, as most have moved to Sony, Nikon or Fuji