Sony a7RIII in The Studio

Working late at #387studio with @depotmsa and @maksdikarev it’s raining indoors.

A post shared by Louis Ferreira (@louiswferreira) on

Last night we were working very late in the studio making a huge mess to test how the Sony a7RIII performs as a studio camera vs the Fujifilm GFX 50S and I have to admit I am very impressed. I enjoyed the experience quite a bit, but we could have used a slightly bigger setup for this project because it took several hours to clean up. While I didn’t find myself frustrated with the Sony a7RIII I did experience 2 additional errors where the camera would focus, but not fire. I know photographers that would find this incredibly maddening, but the problem went away after power cycling the camera.


You can check out some high-resolution files form the shoot on 500px as I post them because Instagram isn’t really appropriate for these files. I have been posting behind the scenes stuff to Instagram lately while working with cameras so that people can reach out to me if they have any questions. Last night I tried to hand off the Sony a7RIII again a few times with no takers and the Fujifilm GFX was once again popular. I have photos from both cameras to compare now and the GFX does have a noticeable amount of additional detail when shot correctly, but it’s not something you will notice online.


Pretty much anyone can pick up a Sony a7RIII and get good results due to how much the camera will do for you, but shooting a Fujifilm GFX takes skill and it slows you down. I very much shot the Sony a7RIII like the GFX throughout the night, but there were a few times when it wasn’t my turn to shoot that I let the camera rip at 10fps just to see what it would capture and the results were interesting, but not up to my standards for sharing online, because we were using t times.

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